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所在平台: Udemy |
课程主页: https://www.udemy.com/course/h03-disruptive-innovation-in-healthcare-plain-simple/
课程评论：没有评论
课程名称：医疗保健中的颠覆性创新入门，简单明了 课程概述：为什么这门课程重要？在医疗保健行业，“按部就班”的策略已不再适用。医疗成本不断高涨，而护理质量却未见显著提升，部分医院甚至面临破产的危机。同时，谷歌、亚马逊和苹果等非医疗行业的参与者也在医疗领域寻求战略机会。许多人认为，医疗商业模式需要进行显著的变革或“颠覆”才能生存。学习颠覆性创新的关键概念和证明案例，对于规划高价值医疗的新世界至关重要。 您将在本课程中学习到： - 颠覆性创新理论 - 商业实例 - 医疗保健实例 - 生存于颠覆性创新中的关键要点 本课程包含以下内容： - 视频讲座 - 自我测试的测验 - 许多资源可供深入探索该主题 谁是这门课程的理想学生？如果您： - 对颠覆性创新如何影响生活感到好奇 - 正在开始商业战略和创新的职业生涯 - 处于医疗保健的前沿，亲身感受颠覆性创新对系统的影响 - 在为您所在的组织构建新商业模式 那么您将从本课程中学到很多东西。 教学风格：我的教学风格非常务实。我假设您对这个主题一无所知，从基础开始逐步建立。有些概念可能具有挑战性，因此我尽可能提供非医疗和医疗的多个示例，以确保对主题有充分的理解。这就是我在所有课程标题中添加“简单明了”原因所在。 讲师资格：我在医疗成像产品和服务的设计和推出方面有超过35年的经验。我的职业发展从领导工程团队到担任市场副总裁，再到医疗IT公司的总裁。此外，我还拥有15年的大学教学经验。
WHY IS THIS COURSE IMPORTANT?"Business as usual" is no longer a viable strategic option for business and especially the healthcare sector. Healthcare costs are skyrocketing and the quality of care does not seem to be increasing significantly. Some hospitals are experiencing bankruptcy. Non healthcare entrants like Google, Amazon and Apple are seeing strategic opportunities in healthcare. Many think the healthcare business model needs to be significantly changed or "disrupted" to survive. Learning the key concepts behind disruptive innovation with proof cases is key to being able to plan for this new world of high value healthcare.WHAT WILL YOU LEARN IN THIS COURSE?In this course you will learnTheory of Disruptive InnovationBusiness ExamplesHealthcare ExamplesKey takeaways for Surviving Disruptive InnovationThis course includes:Video lecturesQuiz to test your retentionSignificant number of resources to do a deeper dive into this topic.WHO IS THE IDEAL STUDENT FOR THIS COURSE?You will learn a lot from this course if you areCurious about how disruptive innovation can disrupt your lifeStarting a career in business strategy and innovationAre at the cutting edge of healthcare and seeing first hand how disruptive innovation is impacting the systemAre someone who is building new business models for your organizationWHAT IS YOUR TEACHING STYLE? My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended "Plain and Simple" to all my courses.WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching.
