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所在平台: Udemy |
课程主页: https://www.udemy.com/course/h02-brainstorming-techniques-in-healthcare-plain-simple/
课程评论：没有评论
课程名称：创意释放：成功产品的头脑风暴 课程概述：为什么这门课很重要？创新是组织成功的核心，而头脑风暴和创意构思是创新的第一步。 课程内容：本课程涵盖以下主题： - 产品和服务的各种形式定义 - 向优秀者学习头脑风暴 - 头脑风暴技术 - 群众外包（外部创意来源） - 组织创意的工具 理想学生：如果您： - 对如何开始创造新产品或服务的想法感到困惑； - 正在寻找一种方法来筛选大量提案，以推动业务发展的新创新； - 想了解外部组织的创意如何成为成功的强大驱动力； - 需要使用工具来区分获胜想法与需要时间来成熟的想法。 授课风格：我的授课风格非常务实，基于我在产品工程和高级管理方面的经验。我假设您对这个主题一无所知，从基础开始逐步深入。一些概念可能比较具有挑战性，因此我会尽量添加非医疗和医疗领域的实例，以确保全面理解。 资格说明：我在医疗影像产品和服务的设计与推出上有35年的经验。我的职业发展经历了从工程团队领导到市场营销副总裁，再到医疗信息技术公司的总裁。同时，我还在多所大学的MBA项目中有15年的授课经验。
WHY IS THIS COURSE IMPORTANT?Innovation is at the very core of organizational success. Ideation and brainstorming is the very first step of innovation.WHAT DOES THIS COURSE COVER?This Course includes the following topics:Definition of Various forms of product and servicesLearning brainstorming from the best.Brainstorming TechniquesCrowdsourcing (External Sources of Ideas)Tools for Organizing Your IdeasWHO IS THE IDEAL STUDENT FOR THIS COURSE?You will learn a lot from this course if you:Have no idea how to start creating ideas for a new product or service.Are searching for a way of sifting through a myriad of proposals for that new innovation which will drive your business forward.Want to understand how ideas from outside your organization can be a very powerful driver of successNeed to use tools to differentiate among the winner ideas and those that need time to mature.WHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one based on my experience in this field from product engineer to senior management. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
