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所在平台: Udemy |
课程主页: https://www.udemy.com/course/guerrillamarketingschool/
课程评论：没有评论
**课程名称：** 游击营销学校 **课程概述：** 本课程是一场互动式工作坊，旨在探索游击营销创意和非传统营销策略。从古希腊文明到全球最成功的微型汽车发布，您将深入了解游击营销和非传统营销在各个时代的演变。导师 Hayes 将分享他作为创意总监和现代游击营销全球先驱长达 15 年的职业生涯中的个人案例研究。您将学习到开发有效游击营销创意的技巧和创意方法。课程最后，您将有机会运用所学知识，通过应对两个有趣且富有挑战性的简报来锻炼您的创造力。最终，您提交的作品将接受坦诚但公正的点评，以帮助您磨练技能，提升创意推销能力。
An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages. Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing. You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas. The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs. Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.
