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所在平台: Udemy |
课程主页: https://www.udemy.com/course/growth-marketing-win-onboard-and-retain-more-customers/
课程评论：没有评论
课程名称：增长营销：赢取、引导和留住更多客户 概述：停止追逐那些看似永远无法为您的业务带来成果的新奇战术。您将从一位科技首席执行官和创业教练那里学习增长营销，他成功推出了数百万美元的产品。许多人认为，获取更多潜在客户、增加收入或提升客户留存需要某种神奇的能力，但事实并非如此。您可以遵循一个简单的数据驱动过程，而不是盲目猜测，这样您就能更稳定地产生结果。掌握这些技能将彻底改变您的职业生涯或业务。 本课程将教您增长营销的基础，为您提供工具和知识，帮助您开展增加新客户、改善客户体验和提高留存率的增长实验。最重要的是，这课程将完全改变您对客户获取、变现和留存的看法。 课程结束时，您将能够： - 使用“海盗指标”识别增长机会 - 与团队管理增长黑客流程 - 分析并识别优化营销漏斗的机会 - 使用ICE模型进行创意和优先级排序 - 制定假设并测量实验结果 - 用Google Optimize设计和运行具有统计意义的实验 - 选择三种可以立即设置的简单技术栈选项 - 制定有效计划，以多种增长策略赢得和留住更多客户 - 发展不会诱骗顾客购买产品的增长心态 这门课程不是Netflix。您将通过实践学习。这不是您可以无脑观看的另一部节目。这是为那些想要投入工作、提升自我、实践所学并成为顶尖增长营销人士的人而设计的。 课程内容全面、易于跟随：提供一步步的增长黑客方法论、以行动为导向的作业、14个工具设置指导、5个现成的模板（北极星定义、ICE优先级、漏斗分析、创意备选和实验记录）、25个增长观众和赢得新客户的策略、真实案例分析。 在该课程中所学内容的应用，将改变您对增长的看法，并且最重要的是，给予您解锁升值机会的秘诀，无论您在哪里工作以及任何类型的业务。 今天就加入我，注册课程，开始学习一些最热门的数字技能，提升您的职业生涯和业务。
Stop chasing the next shiny tactics that never seem to work for your businessLearn growth marketing from a tech CEO and startup coach who's launched multi-million-dollar productsMany people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn't have to be this way. There is a simple data-driven process that you can follow. Instead of guessing, you'll be able to generate results more consistently.Mastering those skills has the potential to radically change the course of your career or business. This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention.Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.By the end of this comprehensive video course, you'll be able to:Identify growth opportunities using Pirate MetricsManage the growth hacking process with a teamAnalyze and identify opportunities to optimize your marketing funnelsIdeate and prioritize growth ideas using the ICE model Set hypotheses and measure experiment resultsDesign and run statistically significant experiments with Google OptimizeSelect three simple tech stack options that you can set up right awayBuild a solid plan to win and keep more customers with a variety of growth strategiesDevelop growth mindset that doesn't involve tricking people into buying your product.This is not Netflix. You'll learn by doing.This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.This course is comprehensive and easy to follow: it has everything you need to get started right away.Step-by-step growth hacking methodologyAction-focused assignment14 how-to guides to set up specific tools5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)25 tactics to grow your audience and win new customers Real-life case studiesApplying what you'll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.
