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所在平台: Udemy |
课程主页: https://www.udemy.com/course/growth-marketing-masterclass-from-zero-to-scale/
课程评论：没有评论
课程名称：增长营销大师班：从零到规模 课程概述：本课程建立在经过验证的现实框架之上，旨在帮助初创企业、代理机构和全球品牌扩大市场营销活动的规模。无论您是从零开始，还是希望优化现有努力，本课程将为您提供推动可衡量和可扩展增长所需的技能、工具、策略、优化技术和思维方式。 学习内容： 1. **发现阶段**：定义业务目标，发掘市场趋势，分析竞争对手，深入了解客户。 2. **策略阶段**：构建可操作的客户画像，绘制端到端的客户旅程，制定有效的市场营销和客户参与策略，以实现转化和留存。 3. **增长执行**：学习如何设计增长假设、优先考虑创意、测试假设、分析结果、快速迭代以及扩大有效的策略。 案例研究：通过增长营销实现1亿美元的融资。 4. **动态创意优化（DCO）**：了解动态创意优化的强大功能。从制定DCO假设到执行策略、衡量结果，再到有效地扩大活动范围，您将对整个DCO营销过程有全面的理解。 5. **DCO策略**：学习如何对数据进行细分，建立必要的营销基础设施，以执行成功的DCO活动。此外，您还将发现动态创意模板的强大功能，学习如何自动化、迭代和扩展您的活动，以最大化其影响。 案例研究：通过印度超级联赛DCO案例和食品科技DCO案例进行学习。 通过逐步的分解、现实的例子和可操作的模板，您将理解如何： - 从零起步并建设和发展活动 - 制定适合客户旅程的策略 - 利用数据提高投资回报率，减少浪费 - 创建实验和持续改进的文化 无论您是市场营销专业人士、创业者、自由职业者还是企业主，本课程将使您能够推动可预测和可重复的增长，实现从零到规模的转变。
This Growth Marketing Course is built on a proven, real-world framework used to scale marketing campaigns for startups, agencies, and global brands alike. Whether you're starting from scratch or looking to optimize your existing efforts, this course will give you the skills, tools, strategies, optimization techniques and mindset needed to drive measurable, scalable growth.What You'll Learn:Discovery: Define your business goals, uncover market trends, analyze competitors, and gain deep insights into your customers.Strategy: Build actionable customer personas, map end-to-end customer journeys, and craft marketing and engagement strategies that convert and retain.Growth Execution: Learn how to design growth hypotheses, prioritize ideas, test hypotheses, analyze results, iterate quickly, and scale what worksCase Study: $100mn Fundraise through Growth Marketing DCO: Further you will learn the power of Dynamic Creative Optimization. From crafting DCO hypotheses to executing strategies, measuring their impact, and scaling campaigns effectively, you'll gain a comprehensive understanding of the entire DCO marketing journey.DCO Strategy: You'll learn how to segment data and set up the necessary marketing infrastructure to execute successful DCO campaigns. Moreover, you'll discover the power of dynamic creative templates, learning how to automate, iterate, and scale your campaigns to maximize their impactCase Study: Learn from Indian Premier League DCO Case Study and Foodtech DCO Case StudyThrough a step-by-step breakdown, real-world examples, and actionable templates, you'll understand how to:Launch and grow campaigns from zeroBuild strategies tailored to your customer journeyLeverage data to improve ROI and reduce wasteCreate a culture of experimentation and continuous improvementWhether you're a marketing professional, startup founder, freelancer, or business owner, this course will empower you to drive predictable and repeatable growth - from zero to scale
