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所在平台: Udemy |
课程主页: https://www.udemy.com/course/growth-marketing/
课程评论：没有评论
课程名称：增长营销基础 课程概述：本课程由硅谷营销专家讲授，旨在教您增长营销的基本原理。无论您是想了解如何进行业务增长的小型企业主，还是追求成为下一个科技独角兽的创业者，这门课程都非常适合您。增长黑客、增长营销和数字营销常常充满神秘，但实际上，推动任何组织增长就像构建一台高效运转的机器。这个机器的蓝图就是增长营销漏斗。 通过学习增长营销漏斗，您可以将您的增长机器分解成不同部分，优先考虑、优化和改进。停止犹豫不决，停止单纯期盼项目成功，而是系统性地推动结果。在课程结束时，您将掌握增长营销漏斗的使用，并学习客户获取、客户保留和变现的基本原理。 课程内容包括： - 23个高质量视频讲座 - 25篇书面讲座，提供知名公司的案例、增长专家的智慧和个人经验的见解 - 14个实用练习，您可以立即应用于自己的业务，或在找工作时给未来雇主留下深刻印象 - 4个可以直接使用的谷歌表格模板，用于建模增长、传播等 - 深入这些概念的外部资源汇编 - 有机会向讲师提问，如有疑问，讲师会尽快回复 本课程不注重高度战术化，也不提供增长黑客技巧，而是为您提供一个可以在每天变化的最佳战术中使用的增长营销基础。本课程的核心概念并不新颖，而是对一些顶尖增长营销思想的综合，再加上我在高增长初创企业的个人经历。 我希望培养您像增长营销师一样思考的能力，漏斗就是我们实现这一目标的途径。 准备好开始学习了吗？立即注册，为您的业务和职业发展解锁新的增长技能。
Learn the fundamentals of growth marketing from a Silicon Valley marketer.This course is for anyone who wants to understand how growing a business works. There's a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization - whether it's the next tech unicorn or a small business - is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.You will master the growth marketing funnel by the end of this course. And along the way, you'll learn the fundamentals of customer acquisition, retention, and monetization.Included in this course:23 high-quality video lectures25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience14 practical exercises that you can apply to your own business (or impress a future employer with) right away4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and moreA curated collection of external resources where you can go even deeper on these conceptsThe ability to ask me questions if you get stuck (I'll respond as soon as I can!)This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day. As well, the underlying concepts in this course are not new - what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.I want to train you to think like a growth marketer. The funnel is how we'll get there.Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.--"...for anyone looking for an awesome digital marketing coach, this is your guy!"- Rory R., former student of Lloyd's (and now, full-time digital marketer!)
