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所在平台: Udemy |
课程主页: https://www.udemy.com/course/growth-hacking-masterclass-become-a-digital-marketing-ninja/
课程评论:没有评论
课程名称:数字营销中的成长黑客(现在增加了人工智能内容!) 课程概述: 成为一名认证的成长黑客!加入超过45,000名校友和来自顶级公司(如PayPal、IBM、Accenture等)的团队,参加世界上最畅销的成长黑客课程!通过成长黑客的力量,加速您的数字营销成果!在这个行业领先的课程中,您将发现数字指标的非凡好处,包括精益分析、网络流量、数字转化漏斗,以及客户生命周期价值(LTV)和客户获取成本(CAC)的计算。此外,您将获得关于入站营销、电子邮件营销、搜索引擎优化、付费获取、公共关系、病毒营销等前沿信息! 通过完成本课程的100%内容,您可获得Eazl成长黑客证书,为您在客户和雇主面前展示您的知识和对成长黑客技能的承诺。 课程内容: 在数字经济连接之下的数字营销工具包中,您将获得在现代数字营销中取得巨大成功所需的技能,通过任何在线渠道吸引和留住客户。利用成长黑客的优势,您可以与硅谷最大的公司竞争,使用鲜为人知的秘密来建设您的业务,获得更具声望和高薪的数字营销职位,提升内容营销、社交媒体、SEO的效果,发掘电子邮件营销、病毒营销和公共关系的真正潜力,将数字营销团队的转化率提升到一个新高度。 这门课程不仅追踪最新的数字营销趋势,而且以表现最佳的信息为基础,帮助您即时应用所学。课程内容丰富,采用美丽的动画模块,确保学习过程轻松愉快而不乏味。 课程将教您如何快速获取反馈并更快进行改进,以增强数字营销成果。在课程初期,您将掌握一些“全局”技能,包括客户角色的开发、目标市场的访谈和分析购买中心。课程后续内容将帮助您了解如何运用数字营销工具来分析结果、提升访客转化。 您将学习如何创建符合客户独特需求和兴趣的数字营销材料,以及如何进行在线SEO和内容营销,确保创建的内容能够被网络发现。最后,课程将覆盖付费获取策略,如PPC广告和社交媒体广告,以确保您能够按需为销售漏斗引入流量。 特别说明:这是本课程的第七版,Eazl团队自课程推出以来已进行了六次更新,提供终身访问和未来所有升级的机会。课程还提供30天保证,不满意即可无条件退款。 如果您希望在数字营销领域快速提升并获得认可,欢迎加入本课程,开启您的成长黑客之旅!
Become a certified growth hacker! Join a network of more than 45,000 alumni and teams from top firms, like PayPal, IBM, Accenture, and others in the world's bestselling growth hacking course!Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you'll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You'll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!Introducing…The Digital Marketing Toolkit for the Connected Economy Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can: Compete head-to-head with even the biggest firms in Silicon ValleyBuild your business with secrets unknown to most entrepreneursQualify for more prestigious and higher-paying digital marketing jobsImprove your outcomes with content marketing, social media, and SEODiscover the real potential of email marketing, viral marketing and public relationsLead digital marketing teams to massive increases in conversion ratesMultiply your results with growth hacking applied across numerous channelsThe demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver's seat with the most relevant, most effective information available. And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You'll also enjoy the beautifully animated learning modules, developed by Eazl's own animation team. Growth Hacking - The Secret Key to Digital Marketing Mastery Ready to get feedback quicker - and make changes faster - to supercharge your digital marketing results? You've got all the strategies you need in this growth hacking course. In the first part of the course, you'll gain essential "big picture" skills, including developing your customer personas, interviewing your target markets, and analyzing your "buyer center" (i.e. the individuals in your target market with the most purchasing power). Next, you'll learn how to analyze your results. With any growth hacking effort, you always want to know what's working, where it's working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics. Lastly, you'll discover highly effective tools to bring boatloads of new customers - ones with money to spend - into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC). Develop a User-Centric Approach to Digital Marketing You'll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments-using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step.from awareness to revenue to referrals. In the second half of the course, you'll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it's a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info! Then you'll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that's designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You'll also develop the ability to use email platforms to manage your subscriber lists. In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)-two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand. Also, this is version 7 of this course! That's right-the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better-and you only have to enroll once to get lifetime access.including all the future upgrades!Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you're not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?