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所在平台: Udemy |
课程主页: https://www.udemy.com/course/grow-your-small-business/
课程评论：没有评论
课程名称：创建信息指南以促进您的小型企业成长！ 课程概述：您是否曾想过，为什么有些品牌能够深深吸引您，通过每一次互动都让您不断回头购买他们的产品？这就像他们能读懂您的心思一样。其实，他们的成功并非偶然，而是基于可重复的科学。在本课程中，我将向您揭示吸引优质客户的专家秘密。 在课程中，您将学习五个核心概念，这些概念构成了您创建一页式信息指南——品牌指北（Brand Compass）的基础。这五个核心概念包括： 1. 确定您的理想客户 2. 定位：让竞争对手无足轻重 3. 产品化您的服务 4. 创建可扩展的流程 5. 确立您的企业“为什么” 掌握这五个概念后，您将完成品牌指北信息指南，并利用在课程中制定的信息，创建一套营销策略，指导您的营销计划。通过创建理想客户档案（顾客头像），您能更有效地通过社交媒体营销、数字营销、付费广告以及网站转化客户。 如果您无法理解目标顾客的需求，就无法吸引到理想客户。本课程将教会您如何“读懂”潜在客户的心理，从而将陌生人转变为付费客户。该课程也是搜索引擎优化、社交媒体营销、文案写作或电子邮件营销的前期课程。
Have you ever wondered how some brands suck you in? Through every interaction, they sing the siren song that keeps you coming back and buying their products time and again. It's as if they got inside your brain and read your mind.They did! Well sort of. What seems like magic to the untrained eye is actually a repeatable science. In this course, I will show you the secrets the experts use to attract premium customers.During the course, you will learn five core concepts. These core concepts build a foundation for you to create a one-page messaging guide called the Brand Compass.The five core concepts are:Identifying Your Ideal CustomerPositioning: Make Your Competition IrrelevantProductize Your ServiceCreate Processes To ScaleEstablishing Your WhyAfter you have a solid grasp of these five concepts, you will complete the Brand Compass messaging guide. You'll use the messaging you craft in this course to create a marketing strategy that will inform your marketing plan. Creating an ideal customer profile, also known as a customer avatar, will help you reach customers through social media marketing, digital marketing, paid advertising, and converting customers through your website.It is impossible to attract the perfect customer if you can't get inside their head. Let me show you how to read the minds of your prospects, so you can turn strangers into paying customers.This course is a precursor to SEO, social media marketing, copywriting, or email marketing.
