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所在平台: Udemy |
课程主页: https://www.udemy.com/course/grow-your-bridal-beauty-business-and-increase-profits/
课程评论：没有评论
**课程名称：** 壮大您的新娘美妆事业 (Grow your Bridal Beauty Business) **课程概述：** 本课程专为新娘发型师、化妆师及美容治疗师设计，旨在帮助您迈出提升服务价格的关键步伐。课程涵盖一系列实用主题，通过实践运用，助您显著拓展美妆业务。 **核心内容模块：** * **定价与价格提升：** * 设定服务价格 * 计算服务成本 * 呈现价格策略 * 定价新娘试妆服务 * 在线展示价格 * 如何提高服务价格 * 增加预订量 * 提升收入 * 专业折扣与联盟营销 * **社交媒体增长：** * 美妆业务的社交媒体运用 * Instagram、Facebook * Pinterest/YouTube/TikTok * **搜索引擎优化 (SEO)：** * 网站优化 * 关键词策略 * 博客内容创作 * Google Search Console / Google My Business * **目标设定：** * 目标规划 * SMART 目标设定 * 日/周/月/年规划器 * **心态建设：** * 心态的重要性 * 自我价值感 * **培训与发展** * **将咨询转化为预订：** * 预订流程 * 支付流程 * **营销与品牌建设：** * 吸引理想客户 * 找出您的独特卖点 (USP) / 细分市场 **课程特色：** 本课程以信息丰富且轻松的方式进行教学，通过视频讲座、可打印模板和课后作业，让您在自己的节奏下学习和实践。您将学会制定目标，理解心态和自我价值的重要性，并掌握如何利用社交媒体和SEO技巧来发展您的业务。课程还将指导您计算服务成本，学习如何提高和呈现价格，以及如何增加客户预订。此外，还能学到如何运用营销和品牌策略来吸引目标客户。 **学习成果：** 完成本课程后，您将清晰掌握壮大新娘美妆事业并提高服务价格所需的关键流程。您将准确了解每小时的收入以及每项服务的成本。
This course helps Wedding Hair and Makeup Artists/Beauty Therapists take steps that can help them to increase their prices. Covering a range of topics that will allow you to grow your beauty business by putting these into practice.Setting and Increasing PricesSetting PricesWorking out Cost per servicePresenting pricesPricing Bridal Previews/Trials Displaying prices onlineIncrease your prices Increase bookings Increase your incomePro Discounts and AffiliatesGrowing Social MediaSocial Media for Beauty BusinessesInstagramFacebookPinterest/YouTube/Tik TokImproving Search Engine OptimisationWebsitesKeywordsBloggingGoogle Search Console/Google My BusinessSetting GoalsGoal Planning Smart GoalsDaily/Weekly/Monthly and Yearly PlannersMindsetImportance of MindsetTraining and DevelopmentConverting Enquiries into BookingsBooking ProcessesPaymentsMarketing and BrandingAttracting your Ideal ClientFinding your USP/NicheTaught in an informative and relaxed manner through video lectures with printable templates and including assignments to work through in your own time. Learn how to plan and set goals and the importance of mindset and self worth. Learn how to use social media to grow your business.Work out your current cost per services and how to increase and present your prices.Learn how to increase bookings.Basic understanding for Search Engine Optimisation and how to increase your online presence.Put processes in place to convert more enquiries into bookings.Learn how to use Marketing and Branding to attract your ideal client. At the end of this course you will have the knowledge of the processes you will need to put in place to grow your Bridal Beauty Business and increase your prices. You will know exactly what your earnings are per hour and the costs per service.
