|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/grow-business-through-channel/
课程评论：没有评论
**Coursera 课程内容总结：通过渠道合作伙伴实现全球业务增长** 本课程旨在帮助企业应对市场低迷和本地市场停滞的挑战，通过渠道销售这一经过验证的最佳实践策略，以最低成本实现全球业务增长和收入翻倍。 **课程亮点：** * **市场机遇：** 突出强调全球 75% 的机会来源于渠道合作伙伴，Cisco 和 Microsoft 等成功案例印证了渠道销售的巨大潜力。 * **渠道销售核心：** 深入解析渠道销售的定义、重要性、常见误区及应对方法，并介绍不同类型的渠道销售模式，阐述选择渠道销售的原因以及企业自身为何适合渠道销售。 * **挑战与解决方案：** 探讨渠道销售过程中可能遇到的挑战，并提供具体的解决方案。 * **构建与管理：** 指导学员如何做好内部准备，培养正确的渠道思维，以及如何进行渠道合作伙伴的招募、赋能、市场推广、共同销售、激励和有效管理，以达成销售目标。 **学习收获：** 学员将全面掌握通过渠道合作伙伴实现全球业务增长的战略和实操技能，为企业在当前环境下寻求新的增长点提供有力支持。 **参考资料来源：** OpenView Lab, HubSpot, Salesforce。
Are you still suffering from scaling your annual revenue in such down-turns? , Do you see a stagnant local market for your business? this course will show you a proven & best practice strategy on how to grow your business globally with min. cost & multiply your revenue through Channel sales.By World trade Org, 75% of global opportunities will be through channel partners. So, 80% of SISCO revenue coming from partners, 95% of MSFT revenue coming from partners. in such downturns, it is the time to grow your business globally through channel sales along with direct sales.This course we will show you a proven & best practice strategy on how to grow your business globally with min. cost & multiply your revenue through channel sales. It will describe what is channel sales, why it is important? what are the misconceptions and how can we overcome them? , what are the channel sales types? Why channel sales and why you for channel sales? , the challenges and finally, how to set-up your channel sales to grow your business.You will learn how to be ready internally for channel sales with the right channel mindset, how to recruit, enable, GTM to generate leads, sell with your partners, incentify and manage them properly to achieve your sales target with your partners.Let's explore how to grow our business through channel partners.Sources:· OpenView Lab.· HubSpot.· Salesforce.
