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所在平台: Udemy |
课程主页: https://www.udemy.com/course/great-special-events-organization-and-management/
课程评论：没有评论
**课程名称：大型活动组织与管理** **课程概述：** 本课程旨在教授企业活动策划、推广与执行的基础知识，帮助学员成功打造一场企业活动。课程从明确活动目标开始，逐步引导学员制定活动清单、实际时间表和可行预算。随后，课程将重点讲解场地考察和选择的技巧，并强调准备备选方案的重要性。 此外，课程还将深入探讨活动的基本要素，包括邀请函、餐饮、娱乐、交通、装饰、安保、人力资源等。通过对合同、赞助和可持续性的评估，课程旨在帮助学员提升活动的投资回报率。 **适用人群：** 本课程特别适合负责公司特别活动的企业专业人士，能够帮助他们从活动创意到后期评估，全面提升成功举办活动的能力。虽然课程侧重于企业活动，但其中讨论的原则也可广泛应用于任何类型的活动。
In this course we discuss the basics of planning, promoting and producing a successful corporate event. We start with the event objective and then create an event checklist, realistic timeline and working budget. From there location scouting is discussed with special attention and consideration given to the venue selection process and having a back-up plan. We then take a look at the event basics which include invitations, food & beverage, entertainment, transportation, decor, security, labor, etc are examined. Evaluating contracts, sponsorships, and sustainability are also considered to help increase the event ROI. This course serves business professionals who are tasked with producing a special event for their company. It will sharpen their fundamental understanding of creating a successful event from idea to post-function evaluation. While this course is geared towards corporate events, the principles discussed can be applied to any event.
