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所在平台: Udemy |
课程主页: https://www.udemy.com/course/great-by-choice/
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课程名称：卓越之道（Great by Choice） 课程概述： 在一个不断变化且常常混沌的世界中，许多公司无法生存，而有些公司则能在这种动荡的环境中生存并蓬勃发展。《卓越之道》深入分析了这些成功公司的背后原因。通过详尽的研究，本课程指出，公司的成功并不是因为更具创新性、勇敢或愿意冒险，也不单单是运气或机遇的结果。成功的真正关键在于纪律性、基于证据的创新以及对失败的近乎偏执的恐惧。这种配方使得某些公司能够脱颖而出，成为卓越的代表。 作者简介： 吉姆·柯林斯（Jim Collins）是一位商业顾问，也是多部畅销书的作者，包括《从优秀到卓越》和《基业长青》。他的著作在全球售出超过一千万本。他目前运营一家管理实验室，进行研究和教学。莫滕·T·汉森（Morten T. Hansen）是加州大学的管理学教授，著有《合作：领导者如何避免陷阱、建立共识并获得丰硕成果》。他在全球范围内为公司提供咨询和演讲服务。 课程内容： 1. 在不可预测的商业环境中，充分准备的公司往往能够胜出。 2. 能够在不确定性中茁壮成长的公司依赖于纪律性、基于证据的创新，以及对失败的偏执准备。 3. 10X公司设定明确的目标，并在各种条件下都能精确达到。 4. 10X的领导者大胆且具创新性，但仅在证据支持的情况下才采取行动。 5. 创新不是唯一，必须与商业实践中的纪律相结合。 6. 10X者具有“富有成效的偏执”，对最坏的情况心存敬畏并进行细致准备。 7. 10X公司制定持久且具体的操作程序，从而培育一致性与成功。 8. 成就10X公司的并非运气或环境，而是努力和雄心。
The world is an uncertain place, constantly changing and often chaotic. While many companies cannot survive in this chaos, some companies can survive in these shifting conditions and even thrive in them. Great by Choice analyses why these companies succeed while most others fail.Great By Choice results from exhaustive, in-depth research into the business environment. It argues that success is not the result of a company being more innovative, bold, or open to taking risks, nor is it a result of mere luck or chance. Success in fact comes from a mixture of discipline, evidence-based innovation, and a fear of failure that borders on paranoia. It is this recipe, rather than luck, which enables specific companies to become great.About the authors of this bookJim Collins is a business consultant and author of many bestsellers including Good to Great and Built to Last. His books have sold over ten million copies worldwide. He now operates a management laboratory where he conducts research and teaches.Morten T. Hansen is a management professor at the University of California. He is the author of Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results. He consults and gives talks for companies across the globe.This course includes:In unpredictable business environments, companies that are well prepared prevail.Companies that thrive in uncertainty rely on discipline, evidence-based innovation and preparedness based on paranoia.10X companies set themselves targets which they hit precisely year after year - no matter what the conditions10Xers are bold and innovative, but only when the evidence supports such a tactic.Innovation isn't everything; it must be combined with discipline in business practice.10Xers are "productively paranoid" - they fear the worst and obsessively prepare for it.10X companies create durable and specific operating procedures which breed consistency and success.Neither luck nor circumstance make 10X companies great - hard work and ambition do.
