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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-web-stories-for-wordpress/
课程评论：没有评论
**课程名称：** Google Web Stories for WordPress **课程概述：** 本课程旨在教授学员如何利用Google Web Stories为WordPress网站创建引人入胜的、可点触的故事内容。Web Stories是一种基于网络的、类似社交媒体故事的格式，允许创作者完全掌控并拥有自己的内容。通过掌握Web Stories，您可以扩展触达范围，以前所未有的方式吸引受众。 **学习内容：** * **内容定位与价值：** * 清晰定义受众/利基市场。 * 提升内容价值的方法。 * 如何在网上真实地展示自己。 * 运用多样的内容类型丰富您的内容。 * **创意构思与研究：** * 创建利基话题列表，梳理想法，聚焦兴趣点。 * 研究现有内容，发掘新的内容创作细分领域。 * **内容质量与优化：** * 内容质量的重要性，包括拼写和语法。 * 关键词研究在内容创作中的作用。 * 如何添加尽可能多的元数据以获得最佳效果。 * 使用工具检查内容在社交媒体上的展示效果。 * **Web Stories创作流程：** * **构思故事：** 强调Web Stories作为视觉媒介的特性，优先考虑视觉和听觉元素。 * **内容制作：** 使用任一工具进行故事编辑和个性化定制，将其栩栩如生。 * **发布与分享：** 发布到网站，生成可分享的链接，就像博客文章一样。 * **搜索引擎优化：** 使您的故事能在搜索和探索等搜索引擎结果中被用户发现。 * **网站集成：** 在网站上集中展示所有Stories，提升网站活力。 * **广告变现：** 集成广告网络，支持直销和程序化广告，最大化内容价值。 * **链接到内容：** 通过链接到视频、文章、产品甚至联盟营销链接，充分利用您的Stories。 **课程亮点：** 本课程不仅教授技术层面，更侧重于内容策略和创作思维。通过系统学习，学员将能够创作出既有吸引力又能有效传达信息，并能通过多种方式进行变现的Web Stories。课程鼓励读者在文章中加入链接，以提供更多信息和变现机会。
Web Stories are a web-based version of the popular Story format, allowing creators to host and own their content.Reach more people and engage your audience like never before by bringing tappable Stories to your website.What you'll learnHow to clearly define your audience/niche when making content.Ways to add value to your content.How to show up authentically online.Ways to bring your content to life with varying content types.How to make lists of niche topics to map out your ideas and home in on what excites you.How to research what content already exists and what subtopics might be ripe for content creationThe quality of your content matters, including spelling and grammar.Keyword research helps you figure out the best terms to use in your content.Include as much metadata as possible for the best results.Use tools to check how your content looks when shared on social media.Tell stories that need to be seenWeb Stories are a visual medium. So when it comes to creating one, first think about what people will want to see and hear.Bring your story to lifeUsing the tool of your choice, edit and customize your story just how you like it.Publish and shareOnce you're happy with your Story, you publish it to your site, which generates a shareable link just like a blog post.Be found on Search EngineYour Story can then be surfaced in relevant users' Search Engine surfaces, like Search and Discover.Integrate on your siteShowcase all your Stories in one place and bring your website to life.Monetize with adsIntegrate with ad networks, including both direct-sold and programmatic ads, to make the most of your creative work.Link out to contentMake the most of your Story by linking to videos, articles, products, and even monetizable affiliate links.There are many ways to build a Web Story. To get started, check out the course complete guide.
