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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-tag-manager-pro/
课程评论：没有评论
## 谷歌标签管理器专业课程内容摘要 本课程旨在教授学员如何高效、精准地部署和管理营销代码与像素，从而优化数字营销活动。 **核心内容包括：** * **营销代码与像素安装：** 学习如何统一安装所有营销相关的代码和像素，简化网站管理。 * **跨平台转化跟踪：** 掌握在Google Ads、Facebook Ads、Microsoft Ads以及Google Analytics等主流平台设置转化跟踪的方法。 * **用户参与度衡量：** 学习如何追踪用户在网站上的具体行为，例如视频观看时长、页面特定区域的互动情况，以深入了解用户兴趣点。 **课程亮点：** * **市场价值高：** 强调Google Tag Manager（GTM）作为数字营销领域未被充分开发的技能，能够为企业带来显著优势。 * **提升效率与降低压力：** 帮助学员更快地启动营销活动，并显著减少执行过程中的压力。 * **实践操作机会：** 提供一个沙盒网站，供学员在真实环境中练习课程所学概念，获得第一手实践经验。 学习本课程，您将成为数字营销领域中具备关键竞争力的专业人才。
In the course, you'll learn how to install all of your marketing codes and pixels. Setup conversion tracking across popular platforms like Google Ads, Facebook Ads, Microsoft Ads and Google Analytics. And also how to track user engagement, like how long someone watches a video, or what parts of a page they find most or least interesting.Google Tag Manager is one of the most untapped skillsets in digital marketing. Every business needs it, and very few people know how to do it! You're making a wise decision to learn this. You'll be able to launch marketing campaigns more quickly, and with way less stress!And as a special bonus, I'm also including a Sandbox website where you can get firsthand practice with all the concepts that you're learning on an actual site.
