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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-tag-manager-gtm-basic-to-advance/
课程评论：没有评论
**课程名称：** Google Tag Manager (GTM) 培训课程 - 从入门到精通 **课程概述：** 本课程旨在帮助您掌握 Google Tag Manager (GTM)，发掘强大的营销数据洞察。课程已更新，包含 GA4 示例，是您自信实施跟踪代码和利用数据层的全面指南。讲师将带您逐一了解 GTM 的各项功能，帮助您从完全的初学者成长为 GTM 专家。讲师对您的成功充满信心，如果您在学习过程中遇到任何困难或有课程以外的问题，都欢迎随时提问。 **您将学到：** * **GTM 基础和要点：** （适用于任何跟踪代码管理器） * 注册 Google Tag Manager * GTM 界面详解 * 为 Google Analytics 设置 GTM 和跟踪页面浏览量 * 通过 GTM 为 Google Analytics 设置外部链接跟踪为事件 * 跟踪 Google Analytics 按钮点击 * 使用 GTM 跟踪 JavaScript 错误 * 在 WordPress 中部署 GTM * **数据层应用：** * 理解和使用 GTM 中的数据层 * 在数据层中推送动态数值和自定义事件 * 测量页面滚动深度（了解用户在长页面或宽页面上的滚动程度） * 跟踪页面上的任何元素，了解用户是否在查看 * **转化跟踪：** * Google Ads 转化跟踪 * **容器管理：** * 导出和导入 GTM 容器，以便在不同账号之间共享跟踪代码、触发器和变量 * **更多内容将持续添加。** **课程特色：** * 讲师承诺亲自指导，确保您掌握每一个概念。 * 根据学员需求，定期增加新的跟踪示例。 * 如果您有特定跟踪需求未涵盖，讲师将创建专门的课程来解决。 **立即报名，开启您的 Google Tag Manager 精通之旅，为您的营销分析带来变革！**
You're ready to master Google Tag Manager and unlock powerful data insights for your marketing efforts. This updated course, now featuring GA4 examples, is your comprehensive guide to confidently implementing tags and leveraging data layers.I'll personally walk you through every feature, transforming you from a complete beginner to a confident Google Tag Manager expert. I'm invested in your success, so if you ever get stuck or have questions beyond the course material, don't hesitate to reach out.Let's get you started on your journey to Google Tag Manager mastery!In this course, you will learn everything you need to get started and use Google Tag Manager with confidence:Fundamentals and Essentials of Tag Manger (Applies to any tag manager)Signing up for Google Tag ManagerDetails of Google Tag Manager InterfaceHow to setup Google Tag Manager for Google Analytics and track page viewsHow to setup external link tracking as Events in Google Analytics via Google Tag ManagerHow to setup Button click tracking in Google AnalyticsTrack JavaScript errors using Google Tag Manager ( GTM)Deploy GTM in WordPressUnderstand and use the Data Layer in Google Tag ManagerPushing dynamic values and custom events in DataLayerMeasuring page scroll depth - see how far users scroll on long and wide pages.Track any element on the page to see if users are looking at that or not.Google Ads conversion trackingExport and Import the Google Tag Manager container to share tags, triggers, and variables between accounts.More to be added soonYou're just a step away from transforming your marketing analytics! Sign up now and gain immediate access to a course designed for your success.I'm personally committed to ensuring you grasp every concept. In fact, I frequently add new tracking examples based on student demand. If there's something specific you need to track that isn't covered, just let me know, and I'll create a dedicated lesson to show you exactly how to implement it in Google Tag Manager.
