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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-tag-manager-course/
课程评论：没有评论
课程名称：Google Tag Manager 课程 2022 - 从初学者到高级 课程概览：Google Tag Manager（GTM）是任何数字营销和数字分析战略的基石。为了正确决策，您需要衡量营销活动的影响，因此必须设置标签以捕捉用户行为并在Google Analytics中记录事件。用GTM进行标签设置使市场营销人员能够在不依赖开发人员的情况下，部署标签并追踪用户行为。本课程涵盖了与GTM相关的所有内容，从如何正确设置GTM，到如何通过GTM部署标签。课程内容包括： 1. 什么是Google Tag Manager（GTM） - 其用途及简要概述 2. GTM账户设置 3. 在Wordpress网站上安装GTM 4. 管理面板概述 5. 工作区面板概述 6. 通过GTM添加Google Analytics标签 7. 通过GTM添加Twitter通用网站标签 8. 通过GTM设置LinkedIn Insight标签 9. 通过GTM设置Google Ads再营销标签 10. 通过GTM设置滚动深度追踪 11. 通过GTM添加自定义用户参与计时器 12. 通过GTM追踪嵌入的YouTube视频 13. 通过GTM添加Facebook像素 14. 通过GTM追踪元素可见性 15. 通过GTM追踪所有按钮点击 16. 通过GTM自定义按钮点击追踪 17. 通过GTM追踪外链点击 18. 通过GTM设置Hotjar追踪代码 19. 通过GTM设置Hubspot追踪代码 20. 导入和导出容器 21. 数据层简介 22. 在GTM中使用数据层 23. 在数据层中添加动态数据并创建自定义事件 24. 通过GTM捕捉JavaScript错误 25. 在Google Analytics中追踪广告拦截器作为自定义维度 26. 检测广告拦截器并向其展示消息 27. 如何通过GTM设置Facebook自定义事件标签 28. 在Google Analytics中将下载追踪为虚拟页面浏览 29. 通过GTM进行Vimeo视频追踪 如果您想深入了解Google Tag Manager，这门课程将为您量身定制。
Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use. Setting up Google Ads Conversion Tracking Tag through Google Tag ManagerGTM is a marketer's tool to deploy tags without the help of developers and track user behavior. In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM. So, this covers things like1. What is Google Tag Manager (GTM) - It's uses and a brief overview2. GTM Account Set Up3. Installing GTM to a Wordpress Website4. Admin Panel Overview5. Workspace Panel Overview6. Adding Google Analytics Tag through Google Tag Manager7. Adding Twitter Universal Website Tag through Google Tag Manager8. Setting up LinkedIn Insight Tag through GTM9. Setting up Google Ads Remarketing Tag through GTM10. Setting Up Scroll Depth Tracking through Google Tag Manager11. Adding Custom User Engagement Timer through Google Tag Manager12. Tracking Embedded You Tube Videos through Google Tag Manager13. Adding Facebook Pixels through Google Tag Manager14. Tracking Element Visibility through Google Tag Manager15. All Button Click Tracking Tag through Google Tag Manager16. Custom Button Click Tracking through Google Tag Manager17. Tracking External Link click through Google Tag Manager18. Setting Up Hotjar Tracking Code through Google Tag Manager19. Setting up Hubspot Tracking Code through Google Tag Manager20. Exporting and Importing Containers21. Introduction to Data Layer22. Using Data Layer with Google Tag Manager23. Adding Dynamic Data in Data Layer and creating Custom Event in GTM24. Capturing Javascript Error through Google Tag Manager25. Track Ad Blockers as Custom Dimensions in Google Analytics26. Detecting Ad Blockers and showing a message to Ad Blockers27. How to set up Facebook Custom Event Tag through Google Tag Manager28. Tracking Download as Virtual Page Views in Google Analytics29. Vimeo Video Tracking through Google Tag ManagerSo if you want to dive into the world of Google Tag Manager, this course is tailor made for you.
