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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-tag-manager-advanced-training-course/
课程评论：没有评论
课程名称： Google Tag Manager (GTM) 高级应用 课程概述： 在这门课程中，您将深入学习Google Tag Manager（GTM）的高级应用，超越基本的Google Analytics、AdWords或Facebook像素跟踪。课程将覆盖多个高级主题，包括： - 理解与使用数据层 - 在GTM中使用自定义HTML标签 - 使用数据层推送动态值并触发GTM - 跟踪Vimeo视频互动 - 在GTM中使用自定义JavaScript变量检测广告拦截器 - 向使用广告拦截器的用户发送消息——这对广告支持的网站非常有用 - 通过GTM将值传递给Google Analytics自定义维度 - 在Google Analytics中跟踪广告拦截器 - 使用后端（如CRM、数据库等）中的真实用户ID跟踪Universal Analytics用户ID，并学习如何在Google Analytics中创建特殊的用户ID视图 - 将CRM数据库与Google Analytics进行集成，以便进行细分和AdWords重营销列表 - 在GTM中使用一方Cookie进行写入和读取 - 从URL获取查询参数以用于标签或触发器 - 以上是当前课程涉及的主题，将根据学生反馈增加更多示例。 为何选择我作为您的讲师： 作为一名拥有超过15年数字营销和分析经验的专家，我已经培训过来自不同背景的人士，将他们转变为高效的数字营销人员和分析师。我对技术和营销的双重理解使我能够深入掌握数字分析领域。课程涵盖的内容将充分结合我多年来的经验和教学背景，确保学生能获得实用的知识与技能。我曾为加拿大不列颠哥伦比亚大学、美国华盛顿大学、贝尔维尤学院以及数字分析协会教授在线课程。我拥有工程学学位和MBA学位。 这门课程非常适合希望在GTM应用方面提升技能的专业人士。
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics. Understanding & using Data LayersUnderstanding and using Custom HTML tags in Google Tag ManagerUsing data layers to push dynamic values and trigger Google Tag ManagerTrack Vimeo Video interactions.Use Custom JavaScript variables in GTM to detect Ad BlockersTrigger message to users using Ad Blockers - really useful for ad supported sites.Pass values to Google Analytics Custom Dimensions using Google Tag ManagerTrack Ad Blockers in Google Analytics Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google AnalyticsIntegrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.Write and read first party cookie using Google Tag ManagerGetting Query Parameters from URL to use them in Tags or TriggersMany more will be added.If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.Why should you learn from me:Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
