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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-tag-manager-2018-complete-course/
课程评论：没有评论
课程名称：学习谷歌标签管理器：速成课程（2023更新） 课程概述：本课程在2023年进行了更新，新增了谷歌分析4、先进的标签设置和其他热门主题的讲座。课程基于谷歌标签管理器，包含作业和现实世界的实例！在喧嚣的数字世界中，数据是至关重要的。每一天，新的或现有的供应商都会发布新的像素/营销标签（收集网站访客及其行为的信息代码片段），帮助分析师、数字营销人员和开发者获取更多数据。然而，每一个标签（如Hotjar、谷歌分析、Facebook像素、Linkedin像素、Doubleclick Floodlights等）通常需要手动部署在网站上，并且通常需要一定的JavaScript知识来实现。这使得每次需要部署新标签时，几乎都必须与开发团队合作。此外，配置和管理这些不同的像素和标签需要持续的努力，它们之间的沟通也很困难。本课程正是为了解决这些问题而设计的，主要讲解谷歌标签管理器。 谷歌标签管理器是什么，为什么我需要学习？谷歌标签管理器是一个免费的工具，通过提供一个集中式的仪表板，方便用户创建和管理所需的每一个标签和像素，几乎不需要开发团队的帮助（开发团队可以更专注于真正重要的事情，只在有限的用例中提供支持）。谷歌标签管理器（GTM）提供一个仅需在特定网站上部署一次的JavaScript容器。从那时起，市场营销人员和分析师就能够跟踪事件、实施新标签、进行更改或甚至从GTM仪表板中删除它们，从而提高工作效率。GTM的许多功能将在课程中逐步展示，包括模拟和现实世界的例子。 在本课程中，你将学习到： - 掌握谷歌标签管理器（GTM）的所有功能，包括容器、工作区、标签、触发器和变量 - 设置GTM账户 - 创建和管理容器 - 如何使用谷歌标签管理器与谷歌分析一起跟踪页面浏览量 - 如何使用GTM跟踪链接和按钮点击，并将数据发送到GA或其他分析工具 - 如何使用自定义标签安装Facebook转换/再营销像素 - 如何管理版本和回退 - 如何创建环境并生成特定环境的容器 - 数据层是什么以及它如何释放谷歌标签管理器的真正能力 - 如何使用数据层管理网站上的动态事件（如加入购物车） - 实施高级标签功能，如HTML5视频跟踪 - 预览模式是什么，如何使用它确保标签在生产环境中部署前已正确设置 在课程中，你将有机会通过完成一系列挑战来测试你的技能，并通过参与课程社区与讲师和同学互动。 为什么选择我作为你的导师？我是一名充满热情的科技企业家，拥有超过15年的企业级软件工程和网络/数字分析及市场营销经验，涵盖多个行业，包括广告技术、时尚、通信、金融、媒体、金融科技、SaaS、云服务和供应链。我是Webyourmind LIMITED的创始人，该公司目前为多家客户提供软件开发和标签管理与故障排除服务。我个人曾为领先的科技和媒体公司实施和解决标签与像素问题。我开发了多门课程，至今已有超过10,000名全球在线和面对面学习的学生。 目标受众： - 数字营销专业人士 - 任何从事网络/数字分析的人 - 希望学习谷歌标签管理器的任何人 - 寻找新方法分析网站数据的数据驱动开发者 - 任何认为数据驱动决策至关重要的人 希望在课程中见到你，我保证在上课期间随时为你解答问题或疑虑。我相信你会喜欢这些挑战，并在完成课程后开始将谷歌标签管理器应用于你的业务。
2023 UPDATE: I am adding new Lectures on Google Analytics 4, Advanced Tagging and other hot topics. Based on Google Tag Manager - The course contains Assignments and Real World Examples! ABOUT THIS COURSEIn the noisy digital world, data is what really matters. Every day a new or existing vendor releases a new pixel/marketing tags (short snippet of code that collects information about a website visitors and their behavior on the site) to help analysts, digital marketers, and developers collect more data.The painful problem is that each one of these tags (e.g. Hotjar, Google Analytics, Facebook Pixel, Linkedin Pixel, Doubleclick Floodlights, and others), generally need to be manually deployed on the website, and typically require some level of Javascript knowledge to be implemented.Hence, it's pretty much mandatory to team up with development teams every single time a new tag needs to be deployed. On top of that, there's always a consistent effort required to configure and manage all these different pixels and tags, and it's hard to have those communicate with each other.This course is about the solution to the above issues, Google Tag Manager. The course covers the inside outs of Google Tag ManagerWHAT IS GOOGLE TAG MANAGER AND WHY DO I NEED TO LEARN THAT?Google Tag Manager is a free tool that makes life easier for people struggling with these issues, by providing a centralized dashboard to create and manage every single tag and pixel needed, with little or no help from dev teams (that will be able to focus on what really matters and provide support only or advanced implementations and on a limited number of use cases).Google Tag Manager, or GTM, provides a single Javascript Container that will have to be deployed just once on a given website. From that moment onwards, marketers and analysts will be able to track events, implement new tags, make changes or even remove them from the GTM dashboard, with consistent productivity improvement. GTM offers many features that will be fully illustrated throughout the course, with both simulated and real-world examples. IN THIS COURSE YOU WILL LEARN:Master all the Google Tag Manager (GTM) features, including Containers, Workspaces, Tags, Triggers and VariablesSetting up a GTM accountCreate and Manage ContainersHow to use Google Tag Manager with Google Analytics and track page viewsHow to track links and button clicks with GTM and send data to GA or any other analytics toolHow to install the Facebook Conversion/ Retargeting Pixel using Custom TagsHow to Manage Versioning and RollbackHow to create environments and generate environment-specific containersWhat is the Data Layer and how it unleashes the real power of Google Tag ManagerHow to use the Data Layer to manage Dynamic Events on a Website (e.g. Add to Cart)How to implement advanced tagging features like HTML5 Video TrackingWhat the Preview Mode is, and how to use it to ensure tagging has been done correctly, before deploying to productionDuring the course, you will have the opportunity to test your skills by completing a set of challenges, and interact with your instructor and fellow students, by participating in the course community. WHY YOU SHOULD LEARN FROM MEI am a passionate Tech Entrepreneur with 15 years+ In-Depth Enterprise experience in Software Engineering and Web/Digital Analytics and Marketing across multiple sectors, including Adtech, Fashion, Telecommunication, Financial, Media, Fintech, SaaS, Cloud companies and Supply chains. I am the founder of Webyourmind LIMITED, a software house which today provides Software Development and Tag Management and Troubleshooting services to several clients, and I have personally implemented and troubleshoot tags and pixels for leading technology and media companies.I have developed several courses and can count today more than 10.000 Students around the world, both online an in person.Who is the target audience?- Digital Marketing Professionals- Anyone who is in Web/Digital Analytics- Anyone who wants to learn Google Tag manager- Data-Driven Developers looking to find new ways to analyze data on their websites- Whoever believes that Data-Driven decision making is what really matters I hope to see you inside the course, and I guarantee you I will always make myself available for any question or doubt you might have while attending the class. I am sure you will appreciate the challenges and will start using Google Tag Manager for your business, after completing the course.
