|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-shopping-ads-digital-marketing-course/
课程评论：没有评论
课程名称：谷歌购物广告数字营销课程 课程概述：谷歌广告购物广告课程提供全面的培训，内容涵盖如何在谷歌广告中设置、管理和优化购物广告活动。该课程专为电子商务企业和营销人员设计，学员将深入了解出价策略、目标选项以及最大化广告投资回报率（ROAS）的最佳实践。通过逐步指导和实际案例，课程帮助用户掌握提升产品可见性和推动销售的技能，非常适合希望在数字营销领域成为点击付费（PPC）专员的初学者和专业人士。 课程内容包括： - 谷歌购物广告介绍：购物广告活动及其对电子商务的益处概述。 - 设置商户中心：创建和配置谷歌商户中心账户。 - 产品数据优化：创建和上传优化的产品数据的技巧。 - 广告活动创建：逐步指南，如何在谷歌广告中设置购物广告活动。 - 出价策略：探索智能出价和手动出价技巧。 - 目标定位与细分：如何细化受众定位，以最大化广告活动效果。 - 绩效分析：使用报告和数据洞察改善活动表现。 - 最佳实践：优化广告支出和增加销售的有效策略。 - 高级功能：学习购物广告扩展和动态重营销。 - 绩效最大化广告活动视频购物广告。 通过本课程，学员将掌握创建和优化谷歌购物广告的必要技能，为电子商务业务的增长提供强有力的支持。
The Google Ads Shopping Ads Course provides comprehensive training on setting up, managing, and optimizing Shopping campaigns in Google Ads. Designed for e-commerce businesses and marketers:Learners will gain insights into bidding strategies, targeting options, and best practices for maximizing return on ad spend (ROAS). Through step-by-step guidance and practical examples, the course equips users with the skills needed to enhance product visibility and boost sales through Google Shopping Ads. It is perfect for beginners and professionals who want to become a PPC Executive in the realm of Digital Marketing.Introduction to Google Shopping Ads: Overview of Shopping campaigns and their benefits for e-commerce.Setting Up Merchant Center: Creating and configuring a Google Merchant Center account.Product Feed Optimization: Techniques for creating and uploading optimized product feeds.Campaign Creation: Step-by-step guide to setting up Shopping campaigns in Google Ads.Bidding Strategies: Exploring smart bidding and manual bidding techniques for Shopping ads.Targeting and Segmentation: How to refine audience targeting to maximize campaign effectiveness.Performance Analysis: Using reports and data insights to improve campaign performance.Best Practices: Proven strategies for optimizing ad spend and increasing sales.Advanced Features: Learning about Shopping ads extensions and dynamic remarketing.Performance Max CampaignVideo Shopping Campaign
