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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-search-console-seo-data-for-free/
课程评论：没有评论
**课程名称：** Google Search Console 及其 SEO 应用（2021 年 11 月） **课程概述：** 本课程是关于 Google Search Console (GSC) 的实战指南，强调其作为一款关键且常被低估的 SEO 工具的重要性。GSC 免费提供来自 Google 的第一手网站内 SEO 数据。本课程的更新频率高，内容丰富，已吸引了超过 10,000 名学员（德语和英语）。 **通过本课程，您将学到：** * **了解 GSC 报告和工具：** 如何利用 GSC 的各项功能进行 SEO。 * **实战操作：** 通过一个拥有每月 10,000 次点击的真实网站，学习如何让 Google 喜爱您的网站，并实现不付费使用 SEO 工具。 * **关键词分析：** * 识别 Google 在搜索结果中为特定关键词展示的页面，以及反之亦然的情况。 * 分析页面优化前后性能的对比。 * 找出哪些页面和关键词在展示次数、点击次数和排名方面有所流失或增长。 * 识别同一关键词下展示的多个页面（关键词“食人化”现象）。 * 从 GSC 获取有前景的关键词创意，并据此优化页面。 * 讲解在 GSC 中应关注的三种关键词类型。 * 发现可能需要额外优化的页面。 * **索引管理：** * 识别 Google 已索引和未索引的页面，并修复索引问题。 * 移除 Google 索引中的页面及其所需满足的条件。 * 了解哪些索引报告类别应引起重视，以防止排名下降。 * **用户体验和技术 SEO：** * 分析可用性问题、其常见原因以及如何解决。 * 了解 GSC 和 PageSpeed Insights 中如何分析新的核心网页快照（Core Web Vitals），该指标将成为排名因素。 * 利用 GSC 分析和改进内部链接结构。 * 分析外部链接时应关注的内容。 * **与 Google Analytics 集成：** * 链接 GSC 和 Google Analytics，并提供一个使 GSC 关键词分析在 Google Analytics 中更便捷的小技巧。 * **额外资源：** 提供超过 30 页的文档，包含每节课程的重点内容。 **课程亮点：** * **免费的丰富数据：** GSC 可免费查看每个页面高达 1000 个关键词的数据，远超其他付费工具的限制。 * **实际经验分享：** 讲师分享了自 GSC （及其前身 Webmaster Tools）推出以来，通过 GSC 数据将 Google 流量从每月 2,000 次点击提升至 10,000 次点击的经验。 * **持续更新：** 课程会定期更新 GSC 的新功能、变化、经验和技巧，并征求学员意见来确定更新内容。 **近期更新（截至 2021 年 11 月）：** * **2021 年 11 月：** 更新了“如何设置”和“概览报告”讲座，增加了新内容和改进了音频；新增了“页面体验仪表板”讲座；调整了课程结构以匹配 GSC 最新版本；更新了课程材料以匹配新讲座。（最新更新） * **2020 年 8 月：** 重新录制并扩展了关于核心网页快照的讲座。 * **2020 年 7 月：** 新增了“链接 GSC 与 Analytics”的奖励章节，并对课程文档进行了小型设计更新。 **讲师支持：** 讲师表示随时愿意解答学员关于 SEO 和课程的问题。 **课程价值：** 本课程承诺帮助学员独立掌握 SEO，同时节省购买 SEO 工具的费用。鼓励有兴趣的学员立即报名。
Google Search Console is one of the most critical and often underestimated SEO tools. In Search Console, you'll find first-hand data for your on-site SEO - directly from Google for free. More than 10,000 participants (German and English combined) have enrolled in this course so far and use it to learn how to do SEO with Search Console.In this regularly updated Google Search Console course, you will learn how to use each of the reports and tools for SEO. Using many practical examples of a live website with 10,000 monthly clicks, I'll show you how you can use Google Search Console to make Google love your website and enable you to do SEO without paying for SEO tools.In this course you will learn:Which pages Google displays for which keywords in the search results (and vice versa)How to compare the performance of a page before and after optimizationHow to analyze, which pages and keywords lost or won impressions, clicks, and rankingWhich pages are shown for the same keyword ("Keyword cannibalization")How to get promising keyword ideas from Google Search Console and optimize your pages using these ideasThe three types of keywords you should look for in Google Search ConsoleHow to discover pages that may need that little bit of extra optimization.I will also show you:How to discover, which pages Google indexed and which not and how to fix indexing problemsHow to remove pages from the Google index and which requirements have to be metWhich index report categories you should take a closer look at to prevent a poor ranking.How to analyze usability issues, the most common cause of such issues, and how to fix them.The new Core Web Vitals will become a ranking factor from 2012. You'll learn how to analyze them in Search Console and the Page Speed Insights ToolHow to analyze and improve your internal linking structure using Google Search Console.What you should look if analyzing links from external sitesHow to link Google Search Console an Google Analytics plus a neat little trick that will make keyword analysis in Google Analytics easier for youAdditionally, you'll get more than 30 pages of documentation with the most essential takeaways from each lecture.Did you know that you'll see up to 1000 keywords per page in Google Search Console for free and not just 10, 20, or 100 keywords like in other tools?I have been using Search Console (and its predecessor, the Webmaster Tools) for SEO since it was launched for my websites and my clients' websites and been able to increase Google traffic from 2.000 clicks a month to 10.000 clicks a month - only by using data from Google Search Console.Recent Updates to this courseSince I use Google Search Console every day, I quickly become aware of new features and changes. So I regularly update the course with the latest experiences, tips, and bonus chapters. I frequently ask students to vote on upcoming updates and bonus chapters! The latest updates are:Nov. 2021: Updated lectures "How to setup" and "Overview Report" with new content and improved Audio; New lecture "Page Experience Dashboard" and restructured course plan to match most recent version of Search Console; updated course materials to match the new lexctures.Aug. 2020: Re-recorded and extended lecture about Core Web vitalsJul: 2020: New bonus chapter "Link Search Console with Analytics", Smaller design update of the course documents.Contact meDo you have questions about SEO and the course? I'm there for you. Use the Udemy Message function to let me know how I can help youAre you ready to take SEO into your own hands and save money on SEO tools at the same time?Enroll now!
