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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-optimize-course-2020-from-beginner-to-advanced/
课程评论：没有评论
**Coursera 课程总结：Google Optimize 2022** 本课程将全面介绍 **Google Optimize**，一款免费的 A/B 测试、多变量测试、重定向测试、个性化和横幅模板工具。课程将深入讲解如何利用 Google Optimize 优化网站用户体验和转化率。 **课程内容涵盖：** 1. **Google Optimize 简介：** 建立对 Google Optimize 的基础认知。 2. **Google Optimize 实验类型：** 了解并掌握 A/B 测试、多变量测试、重定向测试等多种实验类型。 3. **创建 Google Optimize 账户：** 指导学员完成 Google Optimize 账户的创建流程。 4. **Google Optimize 界面概览：** 熟悉 Google Optimize 的操作界面及其各项功能。 5. **Google Optimize 账户结构：** 理解 Google Optimize 账户的组织和层级。 6. **Google Optimize 与 Google Analytics 的连接：** 学习如何将 Optimize 与 Google Analytics 集成，并通过 Google Tag Manager 添加 Optimize 追踪代码。 7. **为网站添加 Google Optimize 追踪代码：** 掌握将 Optimize 追踪代码部署到网站的具体方法。 8. **添加 Google Optimize Chrome 扩展：** 学习如何安装并利用 Google Optimize Chrome 浏览器扩展。 9. **使用 Google Optimize 创建 A/B 测试：** 详细讲解如何设置和运行 A/B 测试。 10. **使用 Google Optimize 创建多变量测试：** 指导学员如何进行多变量测试以优化多个页面元素。 11. **使用 Google Optimize 创建重定向测试：** 学习如何通过重定向测试比较不同页面的表现。 12. **使用 Google Optimize 创建个性化体验：** 掌握如何为不同用户群体创建定制化的网站体验。 13. **使用 Google Optimize 为网站创建横幅模板：** 学习如何设计和实现吸引人的网站横幅。 14. **使用 Google Optimize 创建多页面体验：** 了解如何设计和测试跨越多个页面的用户体验流程。 15. **分析 Google Optimize 报告：** 学习如何解读和分析 Google Optimize 生成的实验报告，从而做出数据驱动的决策。 通过本课程的学习，学员将能够熟练运用 Google Optimize 来进行有效的网站优化和用户体验提升。
Google Optimize is a free testing and Personalization product. The paid version is called Google Optimize 360. Google Optimize can easily be integrated with Google Analytics making it one of the best tools for running A/B Test, Multivariate Test, Redirect Test, Personalization and Banner Templates. In this course we will be covering:1. Introduction to Google OptimizeIn this lecture students will be introduced to a basic understanding of Google Optimize2. Different Types of experiments you can run in Google OptimizeIn this lecture students will learn different types of experiments they can run in Google Optimize3. Creating your Google Optimize AccountIn this lecture students will learn how to create their Google Optimize Account4. Google Optimize Interface OverviewIn this lecture students will learn about Google Optimize Interface5. Google Optimize Account StructureIn this lecture students will learn how Google Optimize Account is structured6. Connecting Google Optimize with Google AnalyticsIn this lecture students will learn how to connect Optimize with Google Analytics and adding Optimize Tag on the website through Google Tag Manager7. Adding Google Optimize tag to your website8. Adding Google Optimize Chrome ExtensionIn this lecture students will learn how to add Google Optimize Chrome Extension9. Creating A/ B Test using Google OptimizeIn this lecture students will learn how to create A/B Test using Google Optimize10. Creating Multivariate Test using Google OptimizeIn this lecture students will learn how to create Multivariate Test in Google Optimize11. Creating Redirect Test using Google Optimize12. Creating Personalization experience on your Website through Google OptimizeIn this lecture students will run how to create Personalization Experience through Google Optimize13. Creating Banner Templates on your Websites through Google OptimizeIn this lecture students will learn how to create a banner template on your website using Google Optimize14. How to create a Multi Page Experience using Google OptimizeIn this lecture students will learn how to create a Multi Page Experience using Google Optimize15. Analyzing Google Optimize ReportsIn this lecture students will learn how to analyze your Google Optimize Reports
