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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-local-services-ads/
课程评论：没有评论
**课程名称：** Google 本地服务广告（Google Local Services Ads）获客指南 **课程概述：** 本课程专为服务本地的企业主和营销人员设计，旨在揭示 Google 本地服务广告（Local Services by Google）这一高效获客策略的强大潜力。通过参与，您可以获得 Google 搜索结果中的黄金位置，这些按（高度定位）潜在客户付费的广告，出现在比普通 Google Ads、本地地图列表和常规搜索结果更靠前的位置。 将本地服务广告纳入营销组合，可以显著提升整体营销活动的成效，并与 Google Ads、搜索引擎优化（SEO）和 Google 我的商家（Google My Business）等其他策略协同增效。这是一个在 Google 搜索结果中占据主导地位的有力方式，有可能让您在首页的搜索结果中出现 4 个或更多位置。 无论您是本地企业主，还是为本地企业提供营销服务，Google 本地服务广告都是您带来高度定位、即时寻求服务的潜在客户的理想策略。 **课程收益：** 学完本课程后，您将： * 对 Google 本地服务广告有全面深入的理解。 * 能够独立设置和管理您的本地服务广告账户。 * 掌握如何提高广告排名，以获得更多潜在客户。 **课程内容重点：** * 深入了解 Google 本地服务广告（What Google Local Services ads are）。 * 分析本地服务广告的排名因素及其在搜索结果页面（SERPs）中的展示方式。 * 探讨为何本地企业应积极使用这些广告（Why local businesses should be using these ads）。 * 详细指导如何设置您的本地服务广告账户（How to set-up your Local Services ad account）。 * 明确哪些企业符合参与本地服务广告的资格（Which businesses are eligible to participate）。 * 分享如何获得 Google Guarantee（保障）徽章（How to have the Google Guarantee badge show on your account）。 * 解析 Google 如何对本地服务广告进行排名（How Google ranks Local Services ads）。 * 学习如何确保您的本地服务广告在语音搜索中被用户发现（How to have your Local Services ads appear when searchers use Voice search）。 * 以及更多实用技巧和策略。
If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you're missing out on highly targeted leads.Local Services by Google is an excellent generation strategy for local businesses. By participating you receive prime real estate in Google as these pay-per-(highly targeted)lead ads are what searchers see before everything else including Google ads, the local map listings and regular search results.Adding this strategy makes your entire marketing campaign more effective when combined with other strategies including Google Ads, Search Engine Optimization and Google My Business. This is a powerful way to dominate Google search results giving you the opportunity to appear in 4 or more places on the first page of search results.If you are a local business owner or service local business clients, Google Local Service ads should be a strategy you implement to bring in highly targeted leads who are ready to hire.By the end of this course you will not only have a thorough understanding of Local Services By Google, you will also be able to set-up and manage your account and understand how to increase your ad rankings.Specifically we will be covering:What Google Local Services ads areThe ranking factors for Local Services ads & how they appear in SERPsWhy local businesses should be using these adsHow to set-up your Local Services ad accountWhich businesses are eligible to participateHow to have the Google Guarantee badge show on your accountHow Google ranks Local Services adsHow to have your Local Services ads appear when searchers use Voice searchand more
