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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-display-certified-practice-test-exam-1/
课程评论:没有评论
课程名称:谷歌展示认证实践测试考试1 课程概述: 本课程为准备谷歌展示广告证书的考生提供了实践测试和示例题。案例通过真实情境进行分析,帮助学员理解谷歌广告管理和广告表现监测的核心概念。 示例题: 1. 题目讨论了一个拥有小型但忠实受众的在线商店,建议的最佳广告策略包括使用谷歌内容网络等不同的宣传方式。 2. 关于广告系列绩效报告的生成,讨论了管理者如何通过谷歌广告界面创建和分析报告的步骤。 3. 通过比较展示广告和文本广告在谷歌内容网络中的表现,探讨了使用展示广告的优势。 4. 介绍如何针对YouTube创建广告并生成相应的报告。 5. 针对使用YouTube Insight工具的条件,解释了视频推广与Insight访问权限的关系。 6. 针对在YouTube中创建视频覆盖广告所需遵循的特定要求进行了详细讲解,强调了文件大小、动画时长和帧率等技术规格。 课程的核心在于提升学员对谷歌展示广告及其相关工具的理解,帮助用户制定更有效的在线广告策略。通过实践测试,学员能够更好地为谷歌认证考试做准备。
Sample Questions:Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?Use the Google Content Network for niche placements.Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.Use Google AdWords for search marketing.Use Google AdWords with hundreds of comic-book based keywords.Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?Users' activities are different in Search than in the Google Content Network.Display ads are more attractive than text ads.Text ads aren't allowed in the Google Content Network.Display ads are larger and can contain more information.You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?You can create a report for YouTube ads through DART for Publishers.You can create a report for YouTube ads through the YouTube ads placement feature.You can create a report for YouTube ads directly through the Google AdWords reporting feature.You can not create a report specific to YouTube ads.Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.Ben cannot use YouTube insight because his videos are not promoted videos.Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.You are creating an In Video overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.