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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-display-certified-practice-test-exam/
课程评论：没有评论
课程名称：Google Display 认证模拟考试 课程概述：本课程旨在帮助学员通过模拟测试来更好地理解和掌握Google Display广告的知识。课程内容包括多个样题，涉及Google AdWords工具的使用、在线游戏中插入广告的可能性、广告的家庭安全标记、YouTube广告的投放方式、广告效果的跟踪以及点击付费竞标的策略等。 课程内容包括： 1. 选择合适的Google AdWords工具来优化展示广告的关键词。 2. 了解在Google内容网络中插入广告的可行性及相关规定。 3. 理解为何广告需标记为家庭安全，以确保其在不同网络平台上的可见性。 4. 掌握在不创建YouTube新账户的情况下，如何通过Google AdWords进行YouTube广告投放。 5. 解释查看转化跟踪的概念，以及如何评估广告的有效性。 6. 探讨有效的出价策略，特别是成本按点击付费的优势和应用场景。 7. 针对特定用户群体（如收藏家）制定最佳在线广告策略，考虑使用Google内容网络进行精准投放。 该课程通过实用的案例分析和问题回答，帮助学员更深入地理解Google Display广告的运作机制及其实际应用。
Sample Questions:Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?Keyword toolsConversion optimizerMy Change History toolDisplay ad builderTed wants to place an advertisement into an online game. Is this possible with the Google Content Network?Yes, Google AdWords can use in-stream video ads in online games.Yes, Google AdWords can include click to play ads through the Google Gadgets.No, video ads can only be inserted into videos.No, Google AdWords and YouTube do not address video games.Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?So that the ad would not be blocked by Google and YahooTo reduce the cost per clickSo that the images can show in search resultsMany Google Content Network partners only accept family safe adsYou are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?Mary can use your YouTube account for her company in order to get her ads on YouTube.Mary will need to create a YouTube account for her company in order to purchase ads on YouTube.Mary does not need to open a YouTube account as Google AdWords already appear on YouTube.Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is view through conversion tracking?It's the conversion rate for ads in the Google Content Network.It's the cost of conversions that have happened after a user saw Bob's ad online.It's the number of conversions that have happened from a video ad.It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?If you are creating a display ad, you must use cost-per-click bidding.If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.If you want to be included in Google Content Network, you must use cost-per-click bidding.If you want to include video overlays ads, you must use cost-per-click bidding.Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?Use the Google Content Network for niche placements.Use Google AdWords with hundreds of comic-book based keywords.Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.Use Google AdWords for search marketing.
