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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-data-studio-reports/
课程评论：没有评论
**课程名称：Google Data Studio 报告 - GA、AdWords 和 Search Console** **课程概述：** 本课程将教授如何构建一个真实项目中的报告，用于向客户展示网站的绩效数据。您将学习如何连接 Google Analytics、Google Ads 和 Search Console 的数据源，以及 Supermetrics 数据插件。 课程将涵盖以下报告的创建： * 默认渠道组流量 * 流量趋势 * 着陆页表现 * 设备类别表现 * 浏览器表现 * 推荐流量信息 * 按地区划分的收入 * 品牌与非品牌搜索查询 * 热门自然搜索着陆页 * Google Ads 概览 * 按类型划分的转化 * 辅助转化 此外，课程还将深入探讨如何从数据中挖掘洞见，揭示数据背后的故事，并教授如何将这些信息有效地呈现给客户。
This course will cover how to build an actual report that is used in a digital agency to highlight website's performance data to it's clients. It will show you how to connect your data sources from Google Analytics, Google Ads and Search Console as well as the Supermetrics data plugin. Creation of the following reports will be covered within this course:Traffic By Default Channel GroupTraffic TrendsLanding Page PerformanceDevice Category PerformanceBrowser PerformanceReferral Traffic InformationRevenue By LocationBrand vs Non-Brand Search QueriesTop Organic Search Landing PagesGoogle Ads OverviewConversions By TypeAssisted ConversionsFurthermore, the course will go into depth about what insights you should be looking for in order to uncover the story behind the data and how to present this information to the client.
