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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-bigquery-and-sql-with-google-analytics-4/
课程评论：没有评论
课程名称：Google BigQuery 和 SQL 与 Google Analytics 4 课程概述：本课程专为市场营销人员和营销分析师设计，适用于使用 Google Analytics 4 的用户。Google Analytics 4 现在可以直接将数据发送至 BigQuery。许多以前在 Google Analytics 中获得的报告已不复存在，您需要依赖 BigQuery 和 Google Data Studio 来构建这些报告。 本课程将教授以下内容： - BigQuery 的基本概念 - 可用的免费和付费选项 - 如何将 Google Analytics 4 与 BigQuery 集成 - BigQuery 和 Google Analytics 4 (GA4) 的数据结构 - 使用 SQL 选择正确数据的方法 - 如何使用 GA4 事件参数与 BigQuery 数据进行拆解 - BigQuery 和 Data Studio 的概述 对于想在营销和分析领域发展的人员，学习 BigQuery 是必不可少的。与 Google Analytics 4 的数据集成及其在 BigQuery 中的应用，使您能够轻松收集和分析所有个体用户级别的数据。 为什么选择我作为导师？我在数字营销和分析领域拥有超过 15 年的经验，曾培训来自不同背景的人士并将他们转变为高效的数字营销人员和分析师。我了解技术和营销方面的业务运作，早在 Google Tag Manager 出现之前，我就开始接触多种分析技术，并深知数字分析的内部运作。此外，我开发了多门课程，曾教授来自世界各地的学生。我是加拿大不列颠哥伦比亚大学、美国华盛顿大学和贝尔维尤学院及数字分析协会的在线讲师，并拥有工程学位及 MBA 学位。
Learn BigQuery and SQL for Marketers and Marketing Analytics with Google Analytics 4 (GA4)This course is designed specifically for Marketers and Marketing Analytics. If you are using Google Analytics 4 then this is a must-have course for you. Google Analytics 4 now sends data directly to BigQuery. Many of the reports use used to get in Google Analytics are no longer there and you have to rely on BigQuery and Google Data Studio to build this report.This course will teach youWhat is BigQueryWhat free and paid options you haveHow you can integrate Google Analytics 4 with BigQueryBigQuery + Google Analytics 4 (GA4) data structureWriting SQL to pick the right dataLearn how to use GA4 Event Paramaters with Unnesting BigQuery dataBigQuery + Data Studio overviewThose who want to pursue a career in Marketing and Analytics should learn BigQuery. Data integration with Google Analytics 4 (GA4), the new version of Google Analytics, and BigQuery make it easy for you to collected and analyze all the individual user-level data.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have engineering degrees and an MBA.
