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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-setup-implementation-audit/
课程评论：没有评论
课程名称：Google Analytics 设置 - 审核的逐步指南 课程概述：很多Google Analytics（谷歌分析）的设置要么存在问题，要么没有正确设置。如果设置不正确，那么查看数据就没有意义，因为这些数据是不准确的。错误的设置会导致错误的洞察，从而引发错误的决策，这种错误可能非常昂贵，往往难以逆转。为了帮助解决这些问题，我开发了这门课程，提供逐步指导，教您如何审核您的Google Analytics设置。同时，我还提供了一个模板，供您定期审核Google Analytics设置。无论您是Google Analytics的初学者还是高级用户，这门课程都能帮助您确保收集到正确的数据。在这门课程中，我将教您如何确保Google Analytics的配置是正确的，以便您对其收集的数据充满信心。在您完成该课程之前，不要浪费时间分析Google Analytics的数据。这是每位使用Google Analytics的人的必修课程。很多人因在完善测量部分之前就开始进行报告和优化而浪费了时间和资源。 课程内容还包括：出厂设置通常会导致账户中存在垃圾会话、内部会话、几乎没有或很少的目标跟踪以及不准确的电子商务跟踪。这些问题会导致测量不准确，从而使识别和调试网站问题变得更加困难。为此，我制作了一份Google Analytics审核清单，并将在Google Analytics推出新功能时持续更新。这是我们用来审核客户设置的同一清单，帮助客户节省了数千美元。您可以使用这个模板，从而获得极高的投资回报率（ROI）。如果您已经熟悉Google Analytics，并且知道某个功能是否必要，可以直接跳到审核模板部分，这部分本身就值得这门课程的价值。如果您想了解原因，可以观看视频，了解为什么需要检查和审核某些内容。 我是谁：我在数字营销和分析领域有超过15年的经验，曾培训来自不同背景的人，并将他们转变为高效的数字营销人员和分析师。我理解商业的技术和营销两方面。更早之前，我涉足了多种分析技术，熟知数字分析的内部运作。此外，我也开发了多门课程并教授来自世界各地的学生。我还是不列颠哥伦比亚大学（加拿大）、华盛顿大学（美国）、贝尔维尤学院（美国）和数字分析协会的在线讲师。我拥有工程学学位和MBA学位。
A large number of Google Analytics setups I have come across are either broken or are not set up properly. If the setup is not right then why even look at the data since it is not going to be correct.The wrong setup leads to wrong insights and hence wrong decisions. These wrong decisions are very expensive and many times irreversible. Considering these issues, I have developed a course that provides you step by step instructions on how to audit your Google Analytics setup. It also provides a template that you can use to audit your Google Analytics (GA) set up on regular basis. Whether you are a Google Analytics 101 level or are an advanced Google Analytics user, this course is going to help you ensure that you are collecting the right data. In this course, I will teach you how to ensure that your Google Analytics configuration is correct so that you can be confident about the data it collects.Don't waste your time analyzing Google Analytics data before you have gone through this course. This is a must-have course for anybody who uses Google Analytics. There are too many people wasting time and resources on reporting and optimization before having fixed the measurement part.However, the issue with this out-of-the-box setup is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.To help you through this I have put together a Google Analytics audit checklist which I will continue to keep up to date as Google Analytics rolls out new features and functionality. This is the same checklist we use to audit our clients' setup and charge our clients thousands of dollars. You can use the template and save that money. That is called great ROI.If you are already familiar with Google Analytics and know why something is required or not required then you can just jump to the Audit template, which by itself, is worth the value of this course. If you do want to go through the reason then you can watch videos to figure why something should be checked and audited.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have an engineering degree and an MBA.
