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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-online-training/
课程评论：没有评论
课程名称：谷歌分析（Google Analytics） 课程概述： Uplatz提供的谷歌分析课程欢迎您的加入。谷歌分析是谷歌提供的免费网络分析服务，旨在帮助您了解网站流量并提供用户如何发现和使用您网站的深入见解。作为最流行的数字分析软件，谷歌分析允许您详细分析访问者的行为，追踪在线营销的投资回报(ROI)。 通过谷歌分析，您可以通过多个参数（例如访客来源、浏览器类型等）和指标（如浏览页面、停留时间、点击按钮、提交表单等）来筛选和排序访客。它还可以与谷歌广告账户和谷歌搜索控制台等谷歌产品无缝集成。此外，您可以使用跟踪代码标记和追踪在任何平台/网站上的广告、社交媒体和公关活动。 学习谷歌分析能够使您洞察业务成功策略，尤其在如今日益相关的全线上商业环境中，了解网站的访客行为至关重要。课程将重点教授谷歌分析的基础知识、账户设置、核心功能、受众追踪及报告修改和发现选项，助您更好地服务于客户。 课程内容包括： - 谷歌分析简介 - 使用谷歌标签经理(GTM)设置谷歌分析 - 账户、属性和视图的创建 - 受众报告和分段 - 获取报告 - 行为报告 - 转化报告 - 自定义与发现 课程目标： - 理解谷歌分析报告的意义和价值。 - 利用内容报告衡量访客的需求和行为。 - 识别高质量流量及其对收入和转化的驱动影响。 - 设置和追踪数字营销活动，如搜索引擎、邮件、社交媒体等。 - 从报告中提取可操作的见解，以推动性能改进。 您可以利用谷歌分析做什么？ 谷歌分析帮助您根据数据做出决策，比如合理分配广告支出、选择广告平台以及确定内容发布方向。它通过用户行为、会话、页面访问和事件等多层次数据聚合，提供全面的分析，帮助您监测网站的活动、转化情况和访客行为。 总结： 谷歌分析可以跟踪网站活动，分析用户滞留时间、每个会话浏览页面数、跳出率等。可与谷歌广告结合使用，追踪在线广告活动的效果。谷歌分析的高层仪表盘和深入报告为用户提供了灵活的数据分析平台，帮助识别流量来源、访问者行为等关键信息，优化网站性能和销售活动。
A warm welcome to the Google Analytics course by Uplatz.Google Analytics is a free website analytics service offered by Google that helps you understand the traffic on your website as well as provides you insights into how users find and use your website. It is indeed the most popular digital analytics software and provides web analytics service that allows you to analyze in-depth detail about the visitors on your website. With Google Analytics, you can track return on investment (RoI) for your online marketing efforts.You can sift & sort your visitors with dozens of parameters or dimensions such as where they came from, what browser they are using, etc. and with metrics such as what page they browsed, for how long, which buttons they clicked, what forms they submitted, and the like. You can seamlessly integrate Google Products like your Google Ads account and Google Search Console. You can also use tracking codes to tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website. All you have to do is install a small tracking code on your website. Google Analytics tracks all of its data by a unique tracking code that you install on every page of your website. This code is a small snippet of JavaScript, or a coding language, that runs in viewers' browser when they visit those pages.Google Analytics provides valuable insights that can help you to shape the success strategy of your business. Since nowadays almost all the businesses have an online presence through a website. Therefore, it becomes very important for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not. For this, you need to know the details of what people do when they visit your website, how long they stay and what all pages do they visit on your website. Irrespective of whether you are ecommerce website or an informative blog, you would definitely want to understand and study the behavior of your visitors to deliver better results.Uplatz provides this in-depth Google Analytics training course with focus on teaching the fundamentals, setting up the GA account, then moving on to the core features of Google Analytics, how the GA tool can be used to track your website audience, developing the different types of web analytics reports, and concluding with a detailed description on customization and discover options.This course is designed to highlight what matters most for a marketer in this powerful reporting tool. In addition, it will help attendees to understand what actions to take in common circumstances and how to tailor activities to enhance your business objectives.In this Google Analytics course you will learn all features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking. Also learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.Given below are some of the key reasons as to why you use Google Analytics get better insights of your website and the visitors:It's FreeAutomatic collection of dataYou can create customization reportsEasy integration with other tools and platformsAbility to measure internal site searchTo understand why visitors are bouncing off your websiteTo know the age, gender, interest, device and location of your audienceTo understand which social platforms to targetTo understand what kind of content you should writeTo check if you are achieving your business goalsGoogle Analytics course curriculumIntroduction to Google Analytics (GA)Setting up Google Analytics using Google Tag Manager (GTM)Account - Property - ViewGoogle Analytics HomeAudience Report and SegmentsAcquisition ReportBehavior ReportConversions ReportCustomization and DiscoverCourse objectives• This Google Analytics training course gives meaning and value to the many reports available for any website.• Use and interpret content reports to measure what visitors want from and are doing with your sites.• Identify quality traffic and drivers of revenue and conversions to action.• Set up and track digital marketing campaigns: search (paid and non-paid), email, social, display, affiliates, etc.• Extract actionable insights from the Google Analytics reports to lead performance improvements.• See your visitors in real time on your website.What can you do with Google Analytics?In short, Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.Google Analytics categorizes data into the ABCs:AcquisitionBehaviorConversionsAdditionally, you can use it to break down your Audience & Real-Time traffic. I'll break these down a bit more.Google Analytics aggregates the data collected from your website in multiple ways, primarily by four levels:User level (related to actions by each user)Session level (each individual visit)Pageview level (each individual page visited)Event level (button clicks, video views, etc)Summary and ConclusionGoogle analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.
