|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-ga4-gtm-for-beginners/
课程评论:没有评论
课程名称:Google Analytics 4 (GA4): 成为网络分析专家! 课程概述:在当今数字时代,互联网的广泛影响和技术进步使得网络分析成为任何成功在线业务的不可或缺的基石。成为一名网络分析师,这一高回报的职业专注于处理、管理和分析公司数字业务和第三方流量渠道的数据。网络分析师在提升网站效率、扩大用户基础和增加访客量方面至关重要。作为数据驱动决策的推动者,网络分析师在IT公司、服务提供商、销售领域、电商企业、视频托管平台等多个行业中扮演着不可或缺的角色。如果您想深入了解网络分析和营销的动态世界,请立即加入我们,开启这段变革性的学习旅程! 课程内容详解: - 什么是网络分析,为什么需要? - 根据SMART方法论协调业务目标 - 理解关键指标,如事件、转化、展示次数、点击次数、跳出率、点击率(CTR)、投资回报率(ROI)和客户生命周期价值(LTV)等 - 基本和高级网络分析工具概述,包括Google Analytics 4、Piwik PRO、SimilarWeb、Hotjar、Calltracking、Funnel io等 - 掌握成为受欢迎的网络分析专业人士所需的基本技能 - 分析Google Analytics 4与Universal Analytics的区别 - 了解使用Google Tag Manager的好处 - Google Analytics 4用户界面及报告库的主要元素概述 - 通过从Google Analytics 4报告中移除内部IP数据,提高数据准确性 - 设置不同类型的事件,如自动收集事件、增强测量事件、推荐事件和自定义事件 - 使用Google Analytics 4进行转化跟踪 - 使用Google Analytics 4进行受众定位 - 使用URL生成工具 - 自定义Google Analytics 4的标准和自定义报告 - 使用Google Analytics 4的探索功能进行高级分析 - 安装电子商务跟踪系统 - 与各类Google产品(如Google Tag Manager、Google Ads、Search Console等)进行集成 - 分析各种报告以制定可执行的结论 - 有效的数据展示 学习机会: - 从顶级数字营销专业人士学习SEO,拥有超过15年的在线营销经验 - Webpromo Agency拥有Google Premier Partner和Facebook Marketing Partner身份 - 个人持有多项数字营销资质和认证,包括Google Analytics个人资格、Google Ads个人资格等 - 在职业生涯中成功推出超过1500个营销策略和活动 - 全球超过50万名数字营销专家已注册我们的在线课程 课程内容: - 理论:8小时以上的课程,配有丰富的实战案例 - 实践材料:检查表、模板和视频教程,增强互动性和价值 - 终身访问课程及未来更新 - 24/7支持:如有疑问,随时解答 - 完成课程后获得Udemy证书 使用工具:Google Analytics 4、Google Tag Manager、Tag Assistant、Google Search Console、Google Ads、DebugView、Piwik PRO、OptiMonk、Miro及其他重要工具 退款保障:课程提供30天退款保证 立即报名参加此Google Analytics 4课程,开始分析您的项目!
In today's digital age, the Internet's pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don't hesitate to join us and embark on this transformative learning journey today!IN OUR COMPLETE WEB ANALYTICS TRAINING, WE'LL BE DIVING DEEP INTO:What is web analytics and why is it needed?Aligning business goals according to the Smart-methodology Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etcAn overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)Mastery of essential skills for becoming a sought-after Web Analytics professionalAnalysis of differences between Google Analytics 4 and Universal AnalyticsBenefits of using Google Tag Manager An overview of the main elements of the Google Analytics 4 user interface and the report libraryIncreasing data accuracy by removing internal IP data from Google Analytics 4 reportsSetting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom eventsConversion tracking with Google Analytics 4Audience targeting with Google Analytics 4 Working with the URL Builder toolCustomizing Standard and Custom reports in the Google Analytics 4 Advanced analysis with Exploration in Google Analytics 4 Installing an e-commerce tracking systemIntegration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)Analysis of a variety of reports to formulate actionable conclusionsEffective presentation of data YOU'LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner statusI've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and campaigns throughout our careersOver 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketingOUR SEO TRAINING INCLUDES:Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to followPractice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuableLifetime access to the course and any future updates24/7 Support: If you have questions, I will always be willing to answer themComplete the course and receive an Udemy certificateTOOLS USED IN THE COURSE:Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important toolsSHOULD YOU BE WORRIED?This course comes with a 30-day money-back guaranteeEnroll in this Google Analytics 4 course to start analyzing your project today!