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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-for-beginners/
课程评论：没有评论
**课程名称：** Google Analytics for Beginners **课程概述：** 您是否知道如何利用 Google Analytics 发现新的客户机会？您是否了解您最盈利的客户来自哪里？ 如果不知道，那么这门课程将是您的理想选择。 完成本课程后，您将迅速掌握成为 Google Analytics 高级用户所需的全部技能。 本课程将带您全面了解 Google Analytics 账户中的所有报告。我们将深入剖析，详细解释每一份报告，并展示如何利用其中包含的信息来发展您的在线业务。课程采用循序渐进的方式，通过实际 live Google Analytics 账户的屏幕录像，您可以同步学习并应用到自己的账户中。课程摒弃了冗长乏味的讲座或枯燥的 Power Point 演示，每一节课都简洁明了，直击要点。 **学习内容：** * **了解您的客户（Who）：** 包括他们的基本信息、兴趣以及他们使用的设备类型。 * **了解客户行为（What）：** 客户在您的网站上浏览了哪些内容，以及他们是否进行了购买。 * **了解客户访问规律（When）：** 了解客户的首次访问时间及后续回访时间。 * **了解客户地理信息（Where）：** 了解客户的地理位置及他们使用的语言。 * **了解客户流量来源（How）：** 了解客户是如何访问您的网站的（例如，通过社交媒体、其他网站推荐或 Google 搜索）。
Do you know how to use Google Analytics to identify untapped opportunities for new customers? Do you know where you're most profitable customers come from?No? Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user. Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online. This course follows a step-by-step process - using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point. What you will learn: Who - your customers are including their demographics, interests and what type of devices they use.What - they've looked at on your site and what they purchased (or didn't).When - their first visit was and when they came back.Where - they are from and what languages they speak.How - they got to your website (social media, referred from another website, or Google search)
