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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-essential-training-course/
课程评论：没有评论
课程名称：谷歌分析基础 - 从零到英雄 课程概述： 谷歌分析已成为大多数组织中商业和营销的重要组成部分。掌握谷歌分析的知识将帮助您在组织中保持领先。在本课程中，您将学习如何使用谷歌分析来衡量您的网站和营销项目的表现。我们将覆盖从账户创建到报告基础的最基本功能，以及如何从庞大的数据中提取见解。本课程将使您能够轻松地继续学习更高级的谷歌分析。 您将学习的内容： - 理解网络和数字分析的基础知识 - 谷歌分析的工作原理 - 如何开始使用谷歌分析 - 在您的网站上安装 - 了解谷歌账户的层次结构和结构 - 连接示范账户 - 电商网站，未拥有谷歌分析者可以在此示范账户中获取所有GA功能，获得实际培训和经验 - 创建视图和过滤器 - 各类报告概述：主页屏幕、受众报告、获取报告、行为报告、活动报告 - 在谷歌分析中创建目标 - 衡量您的营销努力的成功 - 学习如何在谷歌分析中跟踪活动 - 例如视频观看、下载等非页面浏览行为 课程特点： 本课程适合希望学习谷歌分析的初学者，适用于从个人博客运营者到企业员工的各类人群。如果您希望开始数字营销或分析的职业生涯，本课程是必不可少的。您将学习分析网站表现和访客所需的技能。 讲师介绍： 我在数字营销和分析领域有超过15年的经验，培训了来自不同背景的人，并将他们转化为高效的数字营销人员和分析师。我了解技术和商业营销的两个方面，并在谷歌分析、谷歌标签管理器、Facebook等技术出现之前就开始接触多种分析技术，对数字分析的内在工作原理有深入理解。此外，我还开发了多门课程，并教授来自世界各地的学生。目前，我是不列颠哥伦比亚大学、华盛顿大学、贝尔维尤学院和数字分析协会的在线讲师，拥有工程学位和MBA学位。 请注意：本课程会根据学生反馈不断更新，因此请密切关注我的消息，并随时提出您的问题。我的目标是为您提供最佳的学习体验！
Google Analytics has become an integral part of Business and Marketing in most of the organizations. Having the right level of knowledge of Google Analytics will help stay ahead of the others in your organization.In this course, you will learn how to use Google Analytics to measure the performance of your website and marketing programs. We'll cover the most essential, out of the box functionality from account creation to reporting fundamentals and also, how to glean insights from the vast array of data available. This course will make it easy for you to build upon and learn Advanced Google Analytics.What You will learnWhat is Web and Digital Analytics - get the foundation rightHow does Google Analytics workGetting started with Google Analytics - installing on your websiteUnderstand Google Account Hierarchy and StructureConnect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account and gets hands on training and experience.Create Views and FiltersOverview of various reportsHome ScreenAudience reportsAcquisition reportsBehavior reportsCampaign reportsCreate Goals in Google Analytics - measuring success of your marketing effortsLearn how to track campaigns in Google AnalyticsLear how to track and report on events - non-page view actions such as video views, downloads etc.More added frequentlyI have worked with Google Analytics since it's first version and taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.Note: This is a beginners course and meant for those who want to learn Google Analytics. This course applies to everybody from individual running their blogs to people working in the corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must fro you. You will learn the skills you need to analyze your website performance and visitors.Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning! Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Analytics, Google Tag manager, Facebook etc. existed and know the inner working of Digital Analytics. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
