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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-complete/
课程评论：没有评论
**课程名称：** 2025年谷歌分析4（GA4）完全掌握课程 **课程简介：** 无论您是初学者、数字营销人员、网店老板，还是希望提升技能的人士，本课程都将为您提供一个完整、循序渐进的指南，帮助您精通谷歌分析4（GA4）。随着通用分析（Universal Analytics）向GA4的过渡，掌握如何追踪用户行为、衡量网站表现以及做出数据驱动的决策变得尤为重要。 **通过本课程，您将学到：** * 如何从零开始正确设置谷歌分析4（GA4）账户。 * 如何在WordPress、Wix、Squarespace、Shopify、自定义代码或其他任何平台上安装GA4。 * 理解GA4的核心功能，包括报告、探索（Explore）和管理（Admin）界面。 * 如何使用标签（tags）和数据流（data streams）追踪事件（events）和转化（conversions）。 * 构建自定义探索，例如漏斗（funnels）、路径（paths）和用户细分（user segments）。 * 将GA4与Google Ads连接，并分析广告效果。 * 使用筛选器（filters）、比较（comparisons）、UTM参数和归因模型（attribution models）。 * 通过实际项目和案例应用所学知识。 **课程亮点：** * 包含50多个视频讲座，提供丰富的外部资源、模板和练习。 * 无需任何分析知识基础，课程将以清晰、实践的方式引导您。 * 完成课程后，您将能够自信地运用GA4来理解受众、优化网站或发展业务。 **立即报名，成为GA4专家！**
Welcome to Learn Google Analytics 4 in 2025 The Complete Course - your complete, step-by-step guide to mastering GA4, even if you're a total beginner.Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.In this course, you'll learn how to:Set up a Google Analytics 4 account from scratch - the right way!Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builderUnderstand the GA4 dashboard and core features like Reports, Explore, and AdminTrack events and conversions using tags and data streamsBuild custom explorations such as funnels, paths, and user segmentsConnect GA4 to Google Ads and analyze ad performanceUse filters, comparisons, UTM parameters, and attribution modelsApply your skills through real-world assignments and examplesThe course includes 50+ video lectures, external resources, templates, and practice activities to reinforce your learning.No prior analytics knowledge is required - we'll guide you through everything in a clear, hands-on way.By the end of this course, you'll feel confident using GA4 to understand your audience, improve your website, or grow your business.Let's get started - enroll today and become a GA4 pro!
