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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-and-google-tag-manager-essentials/
课程评论：没有评论
课程名称：谷歌分析与谷歌标签管理器基础 课程概述： 欢迎来到高级数字营销与网络性能分析的世界。在本课程中，我们将学习如何有效地测量正确的关键绩效指标（KPI），提取有意义的商业洞察，并利用用户参与和行为数据制定正确的数字营销策略。恭喜您迈出了探索谷歌标签管理器的第一步！这是一个循序渐进的课程，教您如何有效使用谷歌标签管理器来测量数字资产基础设施中重要的数据指标，包括网站、社交渠道、市场、媒体资产及与数字营销漏斗相关的第三方工具和平台。让我们深入了解受众的偏好、产品/服务需求及数字营销表现。 谷歌分析用于跟踪标准指标，如用户数量、会话和页面浏览量。如果您希望了解更多超出标准指标的信息，例如邮件列表注册或免费账户注册，谷歌标签管理器将派上用场，帮助您追踪用户在网站上的每一个动作。GTM提供自动事件触发、简易预览和调试工具，以及用户友好的界面，帮助您管理标签。然而，令人惊讶的是，并不是许多网站利用这些功能来提升销售、与用户建立更有意义的互动。掌握GTM的使用对数字营销经理或渠道专家（SEO、SMM、PPC）来说是必不可少的技能。 实践学习： 在本课程中，我们将帮助您概览谷歌标签管理器，并逐步引导您制定策略、实施并测量网站流量。最棒的是，您无需学习编码即可开始使用GTM，我们将在您学习的过程中帮助您实施。我们的团队对互联网进行了全面调研，深入挖掘了所有可用的GTM资源和课程，并为您设计了一门简洁、以行动为导向的课程。 学习成果： 在课程结束时，您将： - 了解GTM在网站优化中的各个方面 - 区分谷歌分析（GA）与谷歌标签管理器（GTM） - 清晰了解其战略重要性 - 制定实施路线图 - 设置合理的GTM目标 - 添加社交媒体特定标签 - 设置外部链接跟踪事件 - 精通GTM中的“模板”使用 - 利用数据层跟踪用户行为 - 测量您的广告投资回报率 加入我们，深入学习谷歌分析和谷歌标签管理器的精髓，让您的数字营销策略更上一层楼！
Welcome to the world of Advanced Digital Marketing and Web Performance Analytics. In this course, we will learn how to effectively measure the right KPIs, derive meaningful business insights and use user engagement and behaviour data to make the right digital marketing strategy. Congratulations on taking the first step in exploring Google Tag Manager! This is a guided step-by-step curriculum on how to effectively use Googe Tag Manager to measure important data metrics from across your digital assets infrastructure - the website, social channels, marketplaces, media assets, and third-party tools and platforms associated with our digital marketing funnel.Let's dig deeper into understanding our audience affinity, product/service demand, and digital marketing performance.Websites use Google Analytics to track standard metrics, like the number of Users, Sessions, and Pageviews. What if you wish to know more beyond the standard metrics such as mailing list registrations or free account signups?In that case, Google Tag Manager comes in handy that will help you track every movement your user is making on your website. GTM helps you with the features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. It is surprising that not many websites are using these features to boost their sales and engage with their users in a more meaningful manner. Understanding of GTM is a must have skill if you are a digital marketing manager or a channel expert (SEO, SMM, PPC).Learn by doing itIn this course we will help you with an overview of what Google Tag Manager is and walk you through a step by step process to strategize, implement and measure traffic on your website. The best part is, you don't need to learn how to code to get started with GTM and we will help you implement it as you learn. Our team researched the internet thoroughly, took a deep dive into all the available resources & courses on GTM, and designed a crisp, action-oriented course for you.Learning outcomesLet's dive in to the learning outcomes we have for you. Towards the end of the course you will:Discover all aspects of GTM for website optimisationKnow the difference between GA & GTMHave a clear view of it's strategic importanceBe able to plan an implementation roadmapKnow how to set-up reasonable goals in GTMKnow how to add social media specific tagsKnow how to setup external link tracking as EventsBe an expert in using "Templates" in GTMBe able to use Data Layer to track user actionsBe able to measure your advertising ROI
