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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-4-up-running/
课程评论：没有评论
课程名称：Google Analytics 4：快速上手 课程概述：Google Analytics（分析）自诞生以来已超过15年，在此期间帮助了众多小型企业和大型企业从网站流量生成的数据中获取价值。随着Google Analytics 4（GA4）的推出，数据分析方式发生了显著变化，包括用户界面、数据模型、功能和实施方法的更新。此外，用户现在可以使用以前只在Google Analytics 360中可用的企业功能，例如BigQuery集成、漏斗分析和无采样数据，这些都对所有用户免费开放。简而言之，您需要一种全新的方法。 在专家Joe Holbrook的带领下，您将深入了解Google Analytics 4。您将学习如何设置GA4，以提供全面且可操作的洞察力，并发现有助于阐明目标、增加转化率及利用数字产品改善业务的技巧和窍门。本课程重点关注GA4中对数字产品影响最大的报告部分，您将学习如何获取相关数据、分析数据，甚至如何将数据导出到GA4外以便使用BigQuery进一步研究。如果您有意参加Google Analytics考试，课程还包括简明的参考指南和练习题以帮助您备考。 学习目标： - 理解Google Analytics 4如何为小型企业和个人数字产品所有者带来变革。 - 准备从Universal Analytics升级到GA4的计划。 - 使用GA4与BigQuery等工具立即获得价值。 - 制定双标记或迁移现有Google Analytics属性的实施计划。 您将能够： - 使用GA4提供洞察并做出关键的数据驱动决策。 - 安装和设置GA4以收集可操作的数据。 - 从Universal Analytics升级到GA4。 - 记录洞察，并做出数据驱动的决策以推动业务增长。 - 通过标记跟踪营销活动的成功。 本次在线课程适合： - 数字产品所有者、营销经理、企业主、企业家或产品经理，想要最大化数字产品性能的人员。 - 想要掌握Google Analytics 4基本知识，以获得可推动业务决策的新层次的人员。 先修条件： - 对Google Chrome有基本了解（例如，安装扩展程序）。 - 拥有已安装GA4的网站、博客或移动应用（有用但非必需）。 推荐后续课程： - 探索“理解Google Analytics：一天内从初学者到高级”的学习路径。 课程安排： - Google Analytics 4基础知识（GA4概述、Universal Analytics与GA4比较、Google Analytics术语、GA4为何是未来、变化概述、统一的网页与应用报告）。 - 实践演示：使用GA4控制台的演练；在实时网站上安装和设置GA4。 - GA4进阶主题（GA4属性、GA4数据模型、从Universal Analytics升级至GA4、活动与参与、Google Analytics认证选项、后续步骤）。 - 实践演示：设置GA4属性；探索报告分析过程，获取、行为及转化；利用Google BigQuery的原始数据集成GA4。 最终总结。
Google Analytics has been around for over 15 years, and in that time it's helped small businesses and enterprises alike derive value from data that's generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost. Long story short, you need a whole new approach.Join expert Joe Holbrook to dive into Google Analytics 4. You'll learn how to set up GA4 to provide comprehensive and actionable insights-and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you'll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.And if you're interested in taking the Google Analytics exam, you'll also get a concise reference guide and practice questions to help you prepare.What you'll learn and how you can apply itBy the end of this live online course, you'll understand:Why Google Analytics 4 is a game changer for both small business and individual digital product ownersHow to prepare an upgrade plan from Universal Analytics to GA4How to use GA4 with BigQuery and other tools to derive value immediatelyHow to develop an implementation plan for dual-tagging or migrating your existing Google Analytics propertiesAnd you'll be able to:Use GA4 to provide insight into and make key data-driven decisionsInstall and set up GA4 to collect actionable dataUpgrade from Universal Analytics to GA4Document insights and make data-driven decisions to growTrack the success of your marketing campaigns with taggingThis live event is for you because…You're a digital product owner, marketing manager, business owner, entrepreneur, or product manager who wants to maximize the performance of your digital products.You want to master the fundamentals of Google Analytics 4 to obtain insights that can drive your business decisions to a new level.PrerequisitesA basic understanding of Google Chrome (e.g., installing extensions)A website, blog, or mobile application that has GA4 installed (useful but not required)Recommended follow-up:Follow and explore Understanding Google Analytics: From Beginner to Advanced in One Day (learning path)ScheduleThe timeframes are only estimates and may vary according to how the class is progressing.Fundamentals of Google Analytics 4 ( Presentation: Google Analytics 4 overview; comparing Universal Analytics to GA4; Google Analytics terminology; why GA4 is now the future of Google Analytics; what has changed; unified web and app reportingHands-on demos: Walk through the GA4 console; install and set up GA4 on a live siteBreakAdvanced topics with Google Analytics 4 Presentation: Google Analytics properties; the GA4 data model; upgrading from Universal Analytics to GA4; campaigns and engagement; Google Analytics certification options; next stepsHands-on demos: Set up GA4 properties; explore the report analysis process-acquisition, behavior, conversions; use Google BigQuery raw data integration with GA4Wrap-up
