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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-4-ga4-setup-with-google-tag-manager/
课程评论：没有评论
课程名称：使用Google标签管理器设置Google Analytics 4 (GA4) 课程概述：如果您对Google Analytics 4（GA4）有基本了解，并且希望学习如何设置GA4追踪，那么本课程非常适合您。但如果您对GA4或Google标签管理器（GTM）没有基础知识，建议您先学习相关课程。 您将学习到： - 设置Google Analytics 4帐户 - 在GA4中设置网站页面浏览追踪 - 理解GA4中的调试视图 - 学习调试/预览标签的多种方法 - 使用Google标签管理器进行GA4事件追踪 - 将参数传递给Google Analytics 4 - 了解推荐事件 本课程为您提供设置GA4的基础知识，尽管不会涵盖所有场景，但会提供足够的信息，帮助您自信地向前迈进。课程由一位在Google Analytics领域拥有超过15年经验的讲师教授，他曾教授各类学生并帮助他们提升为高效的数字营销者和分析师。 本课程适合从个人博客运营者到公司职员等不同背景的学习者。对于希望在数字营销或分析领域开启职业生涯的学员来说，这门课程必不可少。您将学习分析网站性能和访客所需的技能。 讲师优势：讲师拥有工程学位和MBA，曾在线教授加拿大英属哥伦比亚大学、美国华盛顿大学和贝尔维尤学院等机构，经验丰富，并对数字分析技术和营销有深入理解。
If you have a basic familiarity with Google Analytics 4, also known as GA4, the latest free version of Google Analytics as well as Google Tag Manager, and want to learn how to set up GA4 tracking then this course is for you.Note: If you don't have a basic understanding of Google Analytics 4 or Google Tag Manager (GTM) then this course is not for you. Take those courses before taking this course.You will learnSetup Google Analytics 4 accountSetup web site page view tracking in Google AnalyticsUnderstand the debug view in GA4Learn various ways to debug/preview your tagsGA4 event tracking using Google Tag ManagerPassing Parameters to Google Analytics 4Learn about recommended eventsThis course will give you the foundation you need to set up GA4 correctly. It won't cover all the scenarios but provide enough information to move forward with confidence.I have worked with Google Analytics since its first version and have taught the classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level of content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have engineering degrees and an MBA.
