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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-4-fast-track-course/
课程评论：没有评论
**Coursera 课程总结：Google Analytics 4 (GA4) 快速入门课程** 本课程旨在帮助您快速、轻松地掌握 Google Analytics 4 (GA4) 的使用，无论您是否具备 GA 经验，都能从零基础成长为 GA4 达人。 **课程亮点：** * **全面覆盖 GA4 核心功能：** 从 GA4 的**设置**、**配置**，到**事件和转化跟踪**，再到**界面导航**、**关键指标理解**以及 **UTM 标签**的使用，为您提供扎实的 GA4 基础。 * **实操导向的技能培养：** 课程不仅讲解理论，更侧重于帮助您**开发有意义且信息丰富**的网站报告。 * **数据驱动的营销决策：** 学会如何**分析营销渠道**，进行**归因分析**，评估**页面（内容）表现**，以及利用**地理位置（定向）分析**来优化您的数字营销策略，从而推动业务增长。 * **便捷学习体验：** 提供**视频教程**和**可下载笔记**，助您快速高效地学习和实践。 **课程内容概览：** 1. **GA4 基础入门：** * GA4 账号的创建与设置 * GA4 的基础配置 * 有效追踪网站事件与转化 * 熟悉 GA4 的用户界面 * 理解 GA4 的核心指标 * 掌握 UTM 标签的运用 2. **网站报告与营销分析：** * 利用 Looker Studio 构建专业报告 * 深入分析各类营销渠道的表现 * 进行多维度归因分析 * 评估网站内容（页面）的性能 * 运用地理位置数据进行定向分析 通过本课程的学习，您将能够自信地设置和配置 GA4，利用其强大的数据分析能力，为您的数字营销活动提供有力的洞察和支持。
Get started with Google Analytics 4 quickly and easilyLearn everything you need to get started with GA4, including developing reports, analyzing data, and making marketing decisions that move the needle!The Google Analytics 4 Fast Track course will take you from zero to hero with GA4! You don't need to have any prior knowledge of Google Analytics to get started - simply follow the course's steps to set up and start using your Google Analytics 4 account.The course comes with video tutorials and downloadable notes to help you to move fast and implement everything quickly and easily! You will learn how to set up and configure GA4 from scratch, how to configure the tool, and how to develop meaningful and informative website reports that you can use in your day-to-day digital marketing role!Google Analytics 4 Fast Track Course Agenda:Everything you need to get started:1. Google Analytics 4 Setup2. Google Analytics 4 Configuration3. Google Analytics 4 Events & Conversion Tracking4. Google Analytics 4 Interface5. Google Analytics 4 Metrics6. Google Analytics 4 UTM TagsWebsite Reporting & Marketing Analysis:1. Looker Studio Reporting2. Marketing Channel Analysis3. Attribution Analysis4. Page (Content) Performance Analysis5. Location (Geo-Targeting) Analysis
