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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-4-course/
课程评论：没有评论
课程名称：掌握Google Analytics 4：终极逐步成功 课程概述：本课程是针对Google Analytics 4的必修课程，通过使用谷歌最新工具Google Analytics 4，我们将深入分析网站流量、访客及其行为，帮助我们全面了解网站状况和相应的战略。本课程旨在为参与者提供必要的知识和技能，使其能有效导航和利用Google Analytics 4（GA4）的强大功能。GA4作为谷歌旗舰网络分析平台的最新版本，提供了先进的跟踪能力和增强的数据分析选项，帮助企业深入洞察用户行为、优化营销策略并最大化网站表现。 课程目标： - 理解GA4的关键概念和术语。 - 学会如何设置和配置GA4，以便准确收集和报告数据，必要时配合开发者进行。 - 探索GA4的新数据模型以及与Universal Analytics的不同之处。 - 发现GA4增强的跟踪能力，包括事件、转化和用户属性。 - 熟练解读和分析GA4报告与洞察。 - 利用自定义维度、受众和数据导出等高级功能优化营销工作。 - 掌握GA4与其他工具（如Google Ads和Google Search Console）的集成。 课程大纲： - GA4概述及其优点 - 理解GA4与Universal Analytics的主要区别 - 导航GA4界面和账户结构 - 创建GA4属性并将其链接到网站或应用 - 配置数据流和数据收集方法 - 实施GA4跟踪代码并确保数据准确捕获 - 理解GA4事件驱动的数据模型 - 确定和配置关键事件和转化 - 利用用户属性对受众行为进行细分和分析 - 解读GA4报告，包括用户获取、参与和留存 - 分析用户旅程和行为流报告 - 使用探索功能挖掘可操作的洞察 适合人群：本课程适合数字营销人员、网站所有者、数据分析师、企业主以及任何希望利用Google Analytics 4进行数据驱动决策和提高在线表现的人士。虽然不要求有Google Analytics的经验，但基本的网络分析原理知识将有助于学习。 通过本课程，参与者将全面理解Google Analytics 4，并具备利用其高级跟踪和分析能力的技能。掌握这些知识后，学员将能够做出明智的商业决策，优化营销策略，最大化数字化影响力。 此外，本课程是由一位被认可为Google PREMIER合作伙伴的讲师创建，全球只有3%的Google合作伙伴能获得这一称号。学习过程将结合专业的分析课程与个性化的分析支持，帮助您在运用Google Analytics平台时，最大化各个渠道（自然流量、社交媒体、电子邮件营销、推荐流量）带来的投资回报率。
GOOGLE ANALYTICS 4 INTERFACE & DASHBOARD - This is an Essential Course for Google Analytics 4.During the Google Analytics 4 Training, we use an advanced method of analyzing our websites traffic, its visitors and their behavior using Google's new tool, Google Analytics 4. This course will give us a clear picture of our site as well as the strategy we need to follow.The Google Analytics 4 course is designed to equip participants with the essential knowledge and skills to navigate and utilize the powerful features of Google Analytics 4 (GA4).As the latest version of Google's flagship web analytics platform, GA4 offers advanced tracking capabilities and enhanced data analysis options that enable businesses to gain deeper insights into user behavior, optimize marketing strategies, and maximize website performance.This comprehensive course provides a hands-on learning experience, guiding participants through the process of setting up, configuring, and effectively utilizing Google Analytics 4 to drive data-informed decision making.Course Objectives:Understand the key concepts and terminology associated with Google Analytics 4.Learn how to set up and configure Google Analytics 4 for accurate data collection and reporting with your developer's help.Explore the new data model of GA4 and understand the differences compared to Universal Analytics.Discover the enhanced tracking capabilities of GA4, including events, conversions, and user properties.Gain proficiency in interpreting and analyzing GA4 reports and insights.Utilize advanced features, such as custom dimensions, audiences, and data export, to optimize marketing efforts.Master the integration of Google Analytics 4 with other tools, such as Google Ads and Google Search Console.Course Outline:Overview of Google Analytics 4 and its benefitsUnderstanding the key differences between GA4 and Universal AnalyticsNavigating the GA4 interface and account structureCreating a GA4 property and linking it to your website or appConfiguring data streams and data collection methodsImplementing the GA4 tracking code and ensuring accurate data captureUnderstanding the event-driven data model in GA4Identifying and configuring key events and conversionsUtilizing user properties to segment and analyze audience behaviorInterpreting GA4 reports, including user acquisition, engagement, and retentionAnalyzing user journey and behavior flow reportsUsing the exploration feature to uncover actionable insightsWho Should Attend: This course is suitable for digital marketers, website owners, data analysts, business owners, and anyone interested in harnessing the power of Google Analytics 4 to make data-driven decisions and improve online performance. No prior experience with Google Analytics is required, but basic knowledge of web analytics principles would be beneficial.By the end of this course, participants will have a comprehensive understanding of Google Analytics 4 and the skills necessary to leverage its advanced tracking and analysis capabilities. Armed with this knowledge, attendees will be able to make informed business decisions, optimize marketing strategies, and maximize the impact of their digital presence.This is the only Google Analytics 4 Training created by an instructor who is also a Google PREMIER Partner, which is a title given to only 3% of Google Partners worldwide.The Google Analytics Training is the most effective, straightforward & practical course on the market. Based on your comments, this is a Training that "Saves Money", "To The Point", "Deeply Explained", "Fast & Accurate", "Well Ordered" and "On Topic Only".Our goal is for you to learn how to effectively use the Google Analytics platform in combination with Google AdWords and all other Channels (Organic, Social Media, Email Marketing, Referral) so as to aim towards performing campaigns that deliver a high ROI. That's why we combine a professional Analytics Course with professional personalised Analytics support.
