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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-4/
课程评论：没有评论
课程名称：Google Analytics 4 初学者课程 - 新版 Google Analytics GA4 课程概述： 本课程旨在帮助初学者正确理解 Google Analytics 4 报告，全面掌握新版 Google Analytics 的使用。Google Analytics 4 是一个全新的免费版本，通过本课程，您将能够自信地开始使用最新版本的 Google Analytics。您将学习以下内容： 1. 什么是 Google Analytics 4 2. 数据收集模型 3. 从当前 Google Analytics 升级的方法（如果您正在使用旧版） 4. 如何设置 Google Analytics 5. Google Analytics 报告的使用 6. 数据分析技巧 如果您已经熟悉旧版 Google Analytics，请注意本课程不包括自定义事件或用户属性的实现，这些属于高级主题，将在另一门课程中讲解。 教学背景： 本课程的讲师拥有超过 15 年的数字营销和分析经验，曾教授来自不同背景的学员，将他们培养成高效的数字营销专家和分析师。讲师了解技术和营销的结合，能够清晰地将内容传递给初学者，并逐步引导至更高级的内容。该课程适合从个人博客运营者到企业员工的各类学员，尤其适合希望在数字营销或分析领域开创职业生涯的学生。您将学习分析网站性能和访客的必要技能。 讲师优势： 讲师具有工程学位和 MBA，曾在加拿大不列颠哥伦比亚大学、美国华盛顿大学、贝尔维尤学院及数字分析协会担任在线讲师，拥有丰富的课程开发和全球学生教学经验。
Google Analytics 4 For Beginners - New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you correctly understand Google Analytics 4 reports. Start using the latest version of Google Analytics with confidence. You will learn1. What is Google Analytics 4Data collection modelHow to upgrade from current Google Analytics, if you are using oneHow to set up Google AnalyticsGoogle Analytics reportsConducting AnalysisIf you are already familiar with the old version of Google Analytics then please note that this course does not include the implementation of custom events or user properties. Those are advanced topics and are covered in another course.I have worked with Google Analytics since its first version and taught classes since then. I teach in a way that even a beginner (with no background) can understand and lead the content to a more advanced level content.This course applies to everybody from individuals running their blogs to people working in corporations. If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website's performance and visitors.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and the marketing side of the business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and Digital Analytics Association.I have engineering degrees and an MBA.
