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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-analytics-1/
课程评论：没有评论
**课程名称：** Google Analytics：新手指南 **课程内容摘要：** 本课程旨在帮助因“过于复杂”、“不确定看什么”或“不理解”等原因而未使用 Google Analytics 的企业主和企业，充分利用这一强大工具来促进业务增长。课程将以讲座形式，结合数十个 Google Analytics 界面截图，指导学员如何： * **定制 Google Analytics：** 使其更符合特定业务需求。 * **掌握关键术语：** 理解并运用 Google Analytics 的专业词汇。 * **解读报告：** 根据实际业务问题评估报告数据。 * **细分与对比：** 分析、对比不同数据维度。 * **发现“轻松获胜”：** 找到简单易行的方法来改进网站。 * **追踪收入：** 了解如何衡量和提升网站收入。 * **评估内容价值：** 确定哪些内容对业务最有效。 此外，课程还将教授学员如何以不同的视角思考数据分析，以及分析和识别业务增长机会和潜在问题的必要技能。凭借讲师20多年的数字营销经验，本课程强调利用数据分析来发现问题和驱动收入增长的重要性。
I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand." That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports. In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how: Customize Google Analytics to work specifically for your business. Dominate the terminology Evaluate reports based on your questionsSegment, contrast and compareFind easy "wins" to improve your websiteTrack revenueAssess the value of your content I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business. In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
