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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-adwords-digital-marketing/
课程评论：没有评论
课程名称：Google Ads与Facebook数字营销课程（面向企业家） 课程概述：本课程专为企业家、网站管理员、创始人和地方企业设计，深入探讨如何利用Google Adwords和Facebook营销进行数字营销。课程重点在于PPC（每次点击付费）营销的实用应用，教授制定并实施自己的营销策略的技巧和技术。学员将获得免费的营销计划模板，并学习如何使用该模板。同时，课程将系统地分析和评估Adwords、Facebook工具及其替代方案，帮助学员选择适合自身投资回报（ROI）最优的工具。 课程目标是让学员掌握数字营销的核心内容，以及如何利用多种工具推广业务。课程结束时，学员将能够选择适合自己业务需求的广告平台，并鼓励寻找更好的替代方案以提升ROI。 目标受众： - 企业家 - DIY爱好者 - 专业人士（如医生、律师、保险代理人等，任何希望启动或推广业务的人） - 地方企业 - YouTuber - 网站管理员 课程内容包括： 1. 商业策略和启动成功营销活动所需的步骤，包括BCG矩阵、商业模式画布和鸿沟模型等重要商业概念的实践应用。 2. Google Adwords的详细分析，设置各种类型的广告活动和转化，学习自动竞标策略，了解品质得分、搜索意图和搜索背景，并与其他广告平台（如Facebook Ads、LinkedIn、Bing等）进行比较，以找出最优选项。 3. 针对地方企业的替代工具。 4. Facebook营销，重点在于利用社交媒体优化，使用免费的Facebook页面、群组、直播（视频）和Messenger工具，及其付费推广的所有选项，学习如何通过Facebook进行潜在客户生成。 5. 创建自定义目标受众，全面了解Facebook和Adwords营销，以启动活动并促进业务发展。 课程结束时，学员将能够制定活动计划并成功启动业务，课程将附赠模板，列出启动业务或营销所需的重要步骤。
Digital marketing with Google Adwords & Facebook Marketing for entrepreneurs, webmasters, founders & local businesses. This course focuses on practical application of adwords, facebook ads and its alternatives for PPC Marketing. Learn tips & techniques to develop & deploy your own marketing strategy. Free marketing plan template and learn how to use it. Carefully examine and evaluate adwords, facebook tools and its alternatives, select appropriate tool to deliver better ROI for your investment. In this course, primary objective is digital marketing and how to use different tools to promote a business. By end of this course, you will know how to select a appropriate advertising platform for your business need. In fact, I encourage you to look for better alternatives to improve your ROI. Target Audience Entrepreneurs DIY Guys Professionals like Doctors, lawyers, insurance agent or anybody who is looking to launch or promote a business Local BusinessesYoutubersWebmasters Course content can be divided into following Topics; Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts. Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also. We will learn automated bidding strategies.We will address Quality Score, Search Intent & Search Context. We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords. Alternatives for local businesses.Facebook Marketing with focus on social media optimization for free tools like facebook page, group, live(video) and messenger.We will also cover facebook advertising to address all the options offered by facebook for paid promotion.Facebook marketing will also include using facebook for lead generation.You will learn to create your own custom target audience using various facebook options.Overall all the information about Facebook and Adwords marketing to launch your campaign using these tools and grow your business. By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.
