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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-adwords-course-small-business/
课程评论：没有评论
课程名称：Google AdWords商业培训 课程概述： 本课程深入讲解了如何正确设置和管理AdWords账户的所有必要知识，非常适合想要学习AdWords的各位。课程由David Black主讲，他在PPC领域拥有多年的行业经验，担任顾问、讲师和培训师。课程内容包括： - Google AdWords的基础概念 - 广告网络的工作原理 - 广告展示的相关因素 - 竞争广告的排名机制 通过掌握AdWords的基本知识后，学员将学习如何： - 确定市场中最具盈利性的关键词 - 通过精心选择的否定关键词减少无效点击 - 正确构建AdWords广告系列，以确保高广告排名和质量评分 - 使用动态内容提升广告表现 课程会帮助学员制定计划并准备工具，启动第一个优化广告系列。建立广告后，需要根据以下步骤进行微调，以确保广告只展现给高潜力的受众： - 针对特定地理位置进行投放 - 在最佳时间段投放广告 - 向网站上过访客进行再营销 - 使用A/B分割测试广告和着陆页 - 通过广告系列优化提升广告表现和投资回报率 本课程提供了一步步的指导，帮助您和您的企业在Google AdWords上获得最佳效果。无论是培训您自己及员工，还是作为随时查阅的参考手册，都能为您提供帮助。 使用方式： 本课程可以通过两种方式使用： 1. 作为完整的逐步指南，帮助您研究、开发和优化成功的AdWords广告系列，非常适合自学或培训员工。 2. 作为数字手册，您可以随时在移动设备、平板电脑或电脑上查阅或下载，随时获取AdWords的相关答案和指导。 作者介绍： David Black是英国最有经验的认证Google AdWords培训师和顾问之一，拥有超过6年的经验，帮助数百家企业建立和管理更具盈利性的PPC广告系列。如有问题或需要AdWords建议，请随时联系。
"This is a great course that explains in depth everything that you would need to know to properly set up and manage an AdWords account. I would highly recommend this class for anyone wanting to learn AdWords." - by Chris ZechaBenefit from David Black's years of experience in the industry, working at the forefront of the PPC market as a consultant, presenter and trainerTeach yourself and your staff how to expertly research, develop & manage highly profitable Google AdWords campaigns Take complete control over your spending and maximise your return on investment Manage and optimise your AdWords campaigns like a professional with insightful step by step guidance Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course. We'll start with the basics; What Google AdWords isHow the advertising networks works What factors result in your adverts being displayedHow competing adverts are ranked With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can: Identify the most profitable keywords in your market Limit wasted clicks with carefully chosen negative keywords Structure your Adwords campaigns properly to ensure high ad rank and quality scores Boost advert performance with dynamic content At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign. Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business. These steps include: Targeting specific geographic locations Serving your adverts at the optimal times of the day Marketing to previous visitors to your web site with remarketing Testing ads and landing pages with A:B split testing Boosting your ads performance and ROI with campaign optimisation This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising. HOW TO USE THIS GOOGLE ADWORDS PPC COURSE You can use this course in 2 ways: As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills. As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction. -- Course is currently up to date as of April 2015 -- ABOUT THE AUTHOR David Black is one of the UK's most experienced Certified Google AdWords trainer & consultant, with over 6 years of experience helping hundreds of businesses to build and manage more profitable PPC campaigns. If you have any questions, or would like some AdWords advice, please feel free to get in touch.
