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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-adwords-course-complete/
课程评论：没有评论
**课程名称：Google AdWords 助您获取新客户** **课程概述：** 本课程旨在帮助您充分利用 Google AdWords（现已更名为 Google Ads）这个强大的按点击付费（PPC）广告平台，为您的业务带来新客户。每天，数百万用户在 Google 上搜索产品、服务和解决方案，这意味着他们也在寻找您的产品和服务！ 课程将从基础入手，深入浅出地介绍 Google AdWords 的关键要素，帮助您理解其可扩展、可衡量、灵活且比 SEO 更快速简便的优势。您将学习如何设置账户、掌握重要的术语、关键词类型以及独到的关键词研究策略。 课程将指导您像专业营销人员一样创建您的第一个 Google AdWords 广告系列，并重点讲解新手和竞争对手常犯的错误。此外，您还将学习如何优化着陆页、撰写具有吸引力的广告文案、设置付款方式以及进行账户优化。 **课程亮点：** * **循序渐进的学习路径：** 从基础到实操，一步步指导您创建和优化成功的广告系列。 * **专家级营销技巧：** 学习专业营销人员的秘诀，避免常见的错误。 * **实战演练：** 课程中包含实践环节，让您边学边做。 * **深入理解 AdWords：** 掌握账户设置、关键词研究、广告创建、着陆页优化和账户优化等核心内容。 * **独门秘籍：** 课程最后将分享两个秘密的 AdWords 技巧。 * **持续更新：** 课程内容将定期更新，确保您始终掌握最新的信息。 **完成本课程后，您将能够：** * 自信地创建您的第一个 Google AdWords 广告系列。 * 有效地优化您的广告系列，以获取更多新客户。 * 最大化您的营销投入回报。 如果您想学习一个强大、灵活且高效的在线广告平台，以比 SEO 更快的方式吸引目标客户，那么本课程将是您的理想选择。
Google gets millions of searches every day. People are searching for products, services and solutions for their problem. That means people are searching for YOUR products and services! There are lots of marketers who have heard about Google Adwords but aren't sure if and how it will work for them. Being an enermously successful pay-per-click (PPC) advertising system, this works for almost any type of business. If you are looking forward to learn from an expert about a platform that is scalable, measurable, flexible while being faster an easier than SEO - you are at the right place. In the first two sections of the course, I am going to give you a warm welcome, explain the basic but key elements of Google Adwords that you must know before starting your journey on this platform. In the third section, we are going to talk about the first steps you need to take - and of course we will take action! We will set up your account, you will learn about several important terms, keyword types and my special keyword research tactics. In the fourth section, we will create your first Google Adwords campaign like a professional marketer while you will learn about several important tricks where most newbies and your competitors usually fail. In the other sections, we are going to talk about how you can get a perfect landing page, write killer Adwords ads that sell, setting up your payment and optimizing your account. At the end of the course, you will have access to two secret adwords hacks as a bonus. By completing this course, you will learn step-by-step how to create your first successful campaign and optimize it afterwards - to get new customers and the most out of your marketing dollars!:) P.S.: The course is going to be updated regularly to make sure it's always up-to-date!
