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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-paid-search-ppc-sales-media-planning-course/
课程评论：没有评论
课程名称：Google Ads付费搜索销售与媒体规划课程 课程概述：本课程专为媒体规划者、销售执行人员、代理机构所有者和不想学习如何在Google Ads中构建活动的营销人员设计。作为一名代理机构的所有者，我希望为我的销售团队以及那些不参与活动构建和优化的人提供一个课程，帮助他们在销售Google Ads时建立信心，并制定出有战略和合理依据的媒体计划。我们相信，PPC和Google Ads专家也将受益于本课程，因为它可以帮助他们摆脱单一的时间密集型工作，并学习如何与客户更好地互动，制定更有效的销售、业务发展和媒体规划/账户管理策略。 该课程适合以下人员： - 营销团队 - 代理机构所有者 - 代理机构销售代表 - 账户经理 - 媒体规划师 - Google Ads PPC专家 部分课程模块包括： - 制定付费搜索策略 - Google关键词规划工具（进行关键词研究） - 如何测量表现和整体转化率 - 如何创建全面的媒体计划 - 开发PPC活动的步骤 - 如何进行Google PPC审计 - PPC团队应进行的优化 - 如何理解分析与报告 - 如何销售Google搜索 如果您符合上述条件，或者想了解更多关于Propellant Media及我们课程的信息，请随时与我们联系。
This course was created for the media planner, sales executive, agency owner, and marketer who does NOT want to learn how to build campaigns in Google Ads. As an agency owner myself, I wanted to supply my sales team and those who are NOT building and optimizing campaigns a course that at least gives them confidence in selling Google Ads as well as developing media plans with sound strategy and rationale.We believe PPC & Google Ads specialists would also benefit from this course as it helps you get from behind the clock making and learn how to interface with clients better with more effective sales, business development, and media planning/account manager strategies. This course is great for:Marketing TeamsAgency OwnersAgency Sales RepsAccount ManagersMedia PlannersGoogle Ads PPC SpecialistsHere are some of the sample modules in this course:Developing A Paid Search StrategyGoogle Keyword Planner Tool (Conducting Keyword Research)How To Measure Performance & Overall ConversionsHow To Create Comprehensive Media PlansSteps To Development PPC CampaignsHow To Conduct A Google PPC AuditOptimizations Google PPC Team Should MakeHow To Discern Analytics & ReportingHow To Sell Google SearchIf you fit in any of these buckets, or simply want to learn more about Propellant Media and our course, let us know if you have any questions.
