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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-mastery-get-search-certification-in-1-attempt/
课程评论：没有评论
课程名称：谷歌广告认证课程：获取认证并赚取收入！ 课程概述：本课程旨在将初学者转变为谷歌广告专业人士。完成课程后，学员将获得谷歌广告证书，以验证其专业技能，并为求职或自由职业机会做好准备。 目标受众： - 零基础的谷歌广告初学者。 - 希望增强简历、申请工作或开展自由职业生涯的个人。 课程要求：学习者需具备一台笔记本电脑、平板电脑或智能手机，并且必须有互联网连接。 课程内容： 1. 理解谷歌搜索的运作机制。 2. 从头开始设置谷歌广告账户。 3. 掌握成功在线广告背后的理论。 4. 战略性地使用关键词以获取最佳效果。 5. 实施转化跟踪，并从您的网站监控电话。 6. 使用谷歌广告跟踪销售、收入和表单提交。 7. 提高质量得分并降低每次点击成本。 8. 结构化账户、广告系列、广告组和关键词列表，以实现最佳结果。 9. 分析关键词表现，专注于广告系列优化。 10. 定期监测广告系列的表现并排除故障。 11. 理解客户需求，创建相关的广告系列。 12. 精通再营销技术，以提高收入。 13. 实际创建成功的广告系列，推动销售和利润。 额外主题： - 考试中常见的问题及模拟测试准备。 - 谷歌广告术语表，包括面试中重要的术语。 认证： 完成课程后，学员将为首次尝试通过谷歌广告搜索认证考试做好准备。 感谢您选择学习谷歌广告/广告词，这是全球领先的搜索营销平台。我相信这门课程不仅会提升您的技能，还有助于您的职业发展。祝您学习愉快！
Google Ads Beginners Course To Become Pro In Google Ads.Course Overview:This course is designed to transform beginners into Google Ads professionals. Upon successful completion, you will receive a Google Ads Certificate, validating your expertise and making you job-ready or suitable for freelancing opportunities.Target Audience:- Beginners with no prior experience in Google Ads.- Individuals looking to boost their resumes, apply for jobs, or embark on a freelancing career.Requirements:All you need is a laptop, tablet, or smartphone with an internet connection.What You'll Learn:1. Understand the mechanics of Google Search.2. Set up a Google Ads account from scratch.3. Grasp the theory behind successful online advertising.4. Utilize keywords strategically for optimal results.5. Implement conversion tracking and monitor phone calls from your website.6. Track sales, revenue, and form submissions using Google Ads.7. Increase Quality Score and reduce cost per click.8. Structure your account, campaigns, ad groups, and keyword lists for optimal outcomes.9. Analyze keyword performance and focus on campaign optimization.10. Regularly monitor campaign performance and troubleshoot issues.11. Understand customer needs and create relevant campaigns.12. Master the art of remarketing to boost revenue.13. Practically create successful campaigns that drive sales and profit.Bonus Topics:- Important questions asked in the exam and mock test preparation.- Google Ads glossary with crucial terms for interviews.Certification:Upon completing the course, you'll be well-prepared to clear the Google Ads Search Certification exam on your first attempt.Thank you for choosing to learn Google Ads/AdWords, the world's leading search marketing platform. With confidence, I believe this course will not only educate you but also contribute to your professional growth. Happy Learning!
