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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-mastery-for-beginners-2024/
课程评论：没有评论
课程名称：谷歌广告与PPC精通2025：从初学者到高级 课程概述：本课程旨在帮助学员学习表现营销，并通过经过验证的策略，在2024年成功推出盈利的广告活动。无论您是初学者还是市场营销人员，您都将获得必要的知识和技能，充分利用谷歌广告这一全球最大的广告平台。您将学习如何锁定目标受众、撰写高转化率的广告以及最大化投资回报率（ROI），并通过专家指导掌握相关内容。 您将学到的内容： - 模块1：谷歌广告入门：导航平台、了解广告活动类型、设置账户并掌握关键词研究。 - 模块2：撰写引人注目的广告：编写吸引人的广告文案、创建高性能视觉效果并利用扩展功能脱颖而出。 - 模块3：广告活动设置与界面。 - 模块4：开始搜索广告。 - 模块5：定位理想受众：探索强大的定位选项，包括人口统计、兴趣和自定义受众，确保在合适的时间接触到合适的人。 - 模块6：竞价策略与预算管理：掌握手动与自动竞价策略，优化预算分配，确保广告支出回报最大化（ROAS）。 - 模块7：跟踪、测量与广告报告质量分数：有效跟踪转化、分析广告活动表现数据，并优化以实现成功。 - 模块8：高级技巧：深入了解特定广告类型（搜索、展示、购物、视频），探讨自动化功能并研究本地广告活动。 - 奖励模块：准备谷歌广告认证（可选）。 课程优势： - 增加网站流量和潜在客户 - 改善转化率和销售额 - 提升品牌知名度和可见性 - 加强对在线广告策略的理解 - 提高管理谷歌广告活动的信心 立即报名，学习如何建立成功的广告活动，优化表现，并促进真正的可衡量结果！你将掌握谷歌PPC、转化设置、潜在客户广告、展示广告、视频广告、YouTube广告，成为谷歌广告和PPC的专家。
Learn Performance Marketing and Launch Profitable Ad Campaigns with Proven Tactics for 2024!Are you ready to attract more customers, generate leads, and boost your online sales with Google Ads?This comprehensive course, designed for [mention target audience: beginners, marketers, etc.], will equip you with the essential knowledge and skills to unlock the power of Google Ads, the world's largest advertising platform.Target the right audience, craft high-converting ads, and maximize your return on investment (ROI) with expert-led instruction.What you'll learn:Module 1: Introduction to Google Ads: Navigate the platform, understand campaign types, set up your account, and master keyword research.Module 2: Crafting Compelling Ads: Write captivating ad copy, create high-performing visuals, and utilize extensions to stand out from the competition.Module 3: Campaign setting and interface Module 4: Starting with search ads Module 5: Targeting Your Ideal Audience: Discover powerful targeting options, including demographics, interests, and custom audiences, to reach the right people at the right time.Module 6: Bidding Strategies & Budget Management: Master bidding strategies (manual & automated), optimize your budget allocation, and ensure maximum return on ad spend (ROAS).Module 7: Tracking, Measurement, ads reporting quality score: Learn how to effectively track conversions, analyze campaign performance data, and optimize for success.Module 8: Advanced Techniques: Deep dive into specific campaign types (Search, Display, Shopping, Video), explore automation features, and delve into local campaigns.Bonus Module: Prepare for Google Ads Certifications (optional)ROAS strategyPPC and AI-enabled campaign Demand Generation Strategies: Build demand and drive traffic with actionable strategies that enhance brand awareness and reach.Benefits you'll gain:Increased website traffic and leadsImproved conversion rates and salesEnhanced brand awareness and visibilityStronger understanding of online advertising strategiesConfidence in managing your own Google Ads campaignsEnroll Now to learn how to build successful campaigns, optimize performance, and drive real, measurable results!Master Google PPC, Conversion set up, lead ads, Display Ads, video campaign, Youtube ads, Best Google ads ppc course, How to run YouTube ads, Display ads campaign budget
