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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-introduction-with-retargeting/
课程评论：没有评论
**课程名称：** 如何进行重定向广告 – 重定向广告完整指南 **课程概述：** 本课程将带您深入了解 Google Ads，重点关注 Google Ads 重定向广告策略的实施。重定向广告是指向曾经访问过您网站的潜在客户展示广告。这些潜在客户已经对您的网站表现出兴趣，因此被认为是“温和潜在客户”。相较于“冷潜在客户”，“温和潜在客户”具有更高的转化可能，并且接触成本更低，更容易与您的业务产生互动。 本课程内容精炼，旨在帮助学员在一天内完成重定向广告活动的设置，并立即开始投放广告。 讲师高度重视学员的学习体验，承诺在24小时内回复 99% 的学生疑问，体现了对教学的责任心和对学员价值的关注。 **核心价值：** * **提升转化率：** 鉴于大多数网站仅有 5% 的流量能带来潜在客户和销售，重定向广告是重新吸引这些已访问过您网站的用户，促使他们回访并达成交易的关键策略。 * **高投资回报率 (ROI)：** 许多企业之所以采用重定向广告，是因为它被证明是一种高效的营销方式，通常能带来最高的投资回报率。 **适合人群：** 如果您希望学习如何执行能带来盈利的重定向广告活动，本课程将是您的理想选择。
This course provides an introduction to Google Ads, specifically focusing on the implementation of Google Ads retargeting strategies.Retargeting involves displaying ads to individuals who have previously visited your website. These individuals, having shown interest in your site, are considered warm leads. Targeting warm leads is more effective than targeting cold leads, as those who have engaged with your website are more likely to interact with your business and are typically more cost-effective to reach.The course is designed to be concise, allowing participants to set up their retargeting campaigns in a single day and commence running ads promptly.The instructor is responsive and committed to providing excellent support to students. With a commitment to addressing 99% of student queries within 24 hours, the instructor emphasizes care and responsibility to ensure students derive value from the course, distinguishing this support from experiences where other instructors may not be as responsive.Retargeting serves as a crucial strategy, considering that the majority of websites generate leads and sales from only 5% of their traffic. The course highlights the significance of retargeting to re-engage past website visitors, encouraging them to return and, ideally, make a purchase. Many businesses employ retargeting because it has proven to be effective, often yielding the highest Return On Investment (ROI). If you aim to learn how to execute profitable retargeting campaigns, this course is tailored for you.
