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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-from-bidding-to-tracking-your-results/
课程评论：没有评论
课程名称：Google Ads：从竞价到跟踪结果 课程概述：在这节60分钟的课程中，您将学习手动CPC和自动竞价策略的全部知识，以及Google Ads跟踪的基本内容。如果您刚创建了一个广告系列并且对如何竞价感到困惑，我可以为您提供帮助。如果您希望尽快将广告系列切换为智能竞价，我也有一些宝贵的建议。如果您是营销专业人士并希望提升自己的Google Ads技能，那么这门课可能会引起您的兴趣。作为一名拥有超过五年Google Ads经验的数字营销顾问，我可以告诉您，竞价是Google Ads的基础。虽然拥有一个干净的结构、良好的关键词和写得很好的广告文案很重要，但如果您不知道如何竞价，您的广告系列永远不会生成所需的流量。无论是使用手动CPC还是自动竞价策略，我将分享我对Google Ads竞价的看法。此外，由于跟踪在这个过程中至关重要，我还准备了一个部分来帮助您进行跟踪设置。 完成本课程后，您将能够独立审查广告系列设置，找出可能存在的问题，并优化所有关键绩效指标（KPIs）。该课程适合Google Ads的初学者和具有中级水平的人士。如果您是刚使用智能竞价策略启动账户的用户，这门课将非常有用；如果您考虑将手动CPC广告系列切换到自动竞价策略，我也将提供一些有价值的建议。 您不会在本课程中学习到的内容包括： - 如何在Google Ads在线平台上逐步创建账户或广告系列 - 如何从头到尾创建一个广告系列 - 如何撰写广告文案和广告扩展 - 如何选择着陆页 您将在本课程中学到的内容包括： - 为什么使用一种竞价策略而不是另一种 - 何时使用特定的竞价策略 - 如何为潜在客户生成设置跟踪，包括目标跟踪或事件跟踪 - 我对某些选择的看法 您需要的条件： - 除非您的视力非常好，否则建议在比智能手机更大的屏幕上观看本课程 - 基础的Google Ads知识（这是一个企业通过竞价关键词让广告出现的广告平台） - 不需要拥有Google Ads账户
In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.If you've just created a campaign and you're wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you're a marketing professional and you're looking to improve your skills on Google Ads. This class may interest you.As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It's nice to have a clean structure, good keywords and well written ad copy, but if you don't know how to bid, your campaigns will never generate the traffic that you need. Wether it's by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I've also prepared a section to help you with tracking setupAfter having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.This course can be of use to beginners and people that have an intermediate level on Google Ads. Above that, I'm pretty sure it will seem too basic for you. So, if you're launching your account using smart bidding strategies, this class will be useful. If you're considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.What you WON'T learn in this classStep by step videos on how to create an account or a campaign on Google Ads online platformHow to create a campaign from A to ZHow to create ad copy and ad extensionsHow to choose a landing pageWhat you WILL learn in this classWhy using one bidding strategy over anotherWhen to use a specific bidding strategy over anotherHow to set up your tracking for lead generation using destination or event trackingMy opinion about some choices over othersWhat you will needUnless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone'sBasic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)You don't need a Google Ads account
