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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-complete-guide/
课程评论：没有评论
课程名称：Google Ads 完整指南 课程概述：本在线课程“认证谷歌广告专业人士”旨在教授如何设置和有效管理Google搜索、Google展示网络及YouTube上的广告活动，以吸引潜在客户并将其转化为线索或销售。在课程中，学员将学习到： 1. **设置您的Google Ads帐户**： - 如何创建Google Ads帐户 - 设置帐户时需要选择的偏好 - 如何设置账单付款和支付方式 2. **管理Google搜索广告**： - 在Google搜索中设置广告活动 - 找到最佳关键词并撰写能吸引受众注意的广告文本 - 应用提升关键词质量评分的方法 - 使用工具来测量和分析广告效果 - 有效确定出价和广告预算 3. **管理Google展示网络广告活动**： - 在Google展示网络中设置广告活动 - 设定合适的参数以改进定位 - 选择合适的定位，使横幅广告出现在目标网站上，同时降低每次点击的成本 - 创建再营销广告活动，跟踪网站访客 - 测量和优化Google展示网络广告活动 4. **管理YouTube广告活动**： - 设置YouTube广告活动 - 根据目标选择合适的YouTube广告类型 - 通过YouTube付费视频广告最大化视频曝光率 通过本课程，学员将获得全面的Google广告管理知识，帮助他们在数字营销领域取得成功。
Online Course "Certified Google Advertising Professional"Certified Google Advertising ProfessionalIn this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network and YouTube as a way to bring potential customers to your website and convert them into leads or sales.In this case course students will learn to:Setting up Your Google Ads Account· How to create a Google Ads Account· What preferences to choose when you setting up the account· How to setup your billing payment and payment methodsManage Google Search Ads· Setup campaigns in Google Search· Find the best keywords and write amazing advertising texts that will capture audience attention.· Apply methods that will help use improve the quality score of the keywords.· Use the tools that can help the measurement and analysis of the results· Effectively determine the bid and advertising budgetManage Campaigns in Google Display Network· Set up campaigns in Google Display Network· Set the right parameters for better targeting.· Choose the right targeting so that banners ads will appear in targeted websites and at the same time reduce the cost per click.· Create re-targeting campaigns that will follow website visitors· Measure and optimize the Google Display Network campaignsManage Campaign in YouTube· Set up campaign that will play in YouTube· Choose the right YouTube campaign based on the goals requested· Promote videos through the YouTube paid video ads for maximum exposure.
