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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-avoid-pitfalls-optimize-your-campaigns/
课程评论：没有评论
课程名称：Google Ads：优化您的广告活动 + 设计着陆页 课程概述： 本课程深入探讨了关于Google Ads的各个棘手问题，帮助您避免常见陷阱和错误设置，优化您的关键绩效指标（KPI），并提升投资回报率（ROI）。如果您想在Google Ads上启动广告活动但又担心做出错误选择，或者您曾经在Google Ads上遇到挫折却不知道原因，亦或是希望提升营销技能的专业人士，那么本课程正是为您量身定制的。 作为一位拥有超过五年Google Ads经验的数字营销顾问，我可以告诉您，即使是初级市场营销人员也常常会犯这些错误。Google Ads 推荐的一些设置其实非常不利于广告活动的有效管理。当您不了解这些设置的存在时，避免这些陷阱主要靠运气。 学习完本课程后，您将能够自行审查您的广告活动设置以发现问题，并优化所有KPIs。 您在本课程中将学习到： - 创建或管理广告活动时应了解的设置 - Google Ads上常见的错误及其解决方案 - 改善您的KPI（质量得分、点击率、每次点击费用、展示次数、转化率和每次获取成本） - 着陆页设计的最佳实践 - 着陆页审核及示例 - 使用Elementor为WordPress创建着陆页的逐步指导 - 一份改善KPI的解决方案PDF及一份可供自己广告活动使用的通用关键词完整列表 您所需的： - 建议在大屏幕上观看本课程，以获得更好的视觉体验 - 对Google Ads有基本了解（这是一个允许企业为关键词出价以展示广告的平台） - 不需要拥有Google Ads账户 本课程不包括内容： - 如何创建Google Ads账户或广告活动的逐步视频 - 从头到尾创建广告活动的指南 - 创建广告文案和广告扩展的步骤 - 设置转化跟踪的方法 - 使用出价策略的教程
This class is packed with the most problematic subjects about Google Ads:Avoid traps and bad settings on Google AdsOptimize your KPIs and improve your ROIDesign Landing Pages for your PPC campaigns especiallyAre you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don't know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes. The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns. Unfortunately, when you don't know that they exist, it would only be through luck that you would avoid those pitfalls.After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.What you WON'T learn in this classStep by step videos on how to create an account or a campaign on Google Ads online platformHow to create a campaign from A to ZHow to create ad copy and ad extensionsHow to set up the conversion trackingHow to use bidding strategiesWhat you WILL learn in this classThe settings you should know about when creating a campaign or when managing oneThe most common mistakes made on Google Ads and how to correct themImproving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)Landing page design best practicesLanding page's audit + examplesStep by step on how to create a landing page with Elementor for Wordpress+ a PDF of all the solutions to improve your KPIs+ a complete list of generic keywords to add on your own campaignsWhat you will needUnless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone'sBasic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)You don't need a Google Ads account
