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所在平台: Udemy |
课程主页: https://www.udemy.com/course/google-ads-academy-search-101/
课程评论：没有评论
课程名称：2023年谷歌广告培训（AdWords）：付费搜索（PPC）广告 课程概述：在这个搜索营销入门课程中，您将学习付费搜索营销的基础知识，并能够在两小时内建立您的第一个搜索广告活动。如果您想掌握数字营销和PPC，或者计划为您的新网站或新产品做广告，那么这是一个理想的起点。搜索广告是您成功的最佳机会，现在是向谷歌广告专业人士学习基础知识的时候了。本课程将涵盖以下主题： - 理解数字营销的基础知识及其重要性 - SEO与SEM的区别 - 如何设置谷歌广告账户 - 关键词的详细解析及其使用方法 - 制作优秀创意或广告的技巧 - 选择合适的出价策略和预算 - 构建最佳广告活动结构 - 测量广告活动结果 - 搜索词报告的详细讲解 - 了解优化评分 Brandon是一位在谷歌广告领域工作超过四年的专家，他擅长将复杂主题转化为易于理解的课程。他与成千上万的客户合作，了解各种商业模式。他的课程简单明了，非常适合初学者和专业人士。如有任何问题，请随时联系。
In this Search 101 course you will learn the basics of paid search marketing and be able to build your first search campaign in under 2 hours. Have you ever wanted to master digital marketing and PPC? Are you thinking about advertising your new website or showcasing your new product? Then this is the best place to start. Search is the greatest opportunity for your business to succeed. Now it's time to learn the basics from a Google Ads professional. Topics in this Search 101 course include the following:Understanding digital marketing basics and why it mattersThe difference between SEO and SEMHow to set up a Google Ads accountDetailed explanation of keywords and how to use themTips for making excellent creatives or adsChoosing the right bidding strategy and budgetBuilding the best Campaign StructureMeasuring the results of your CampaignWalkthrough of Search terms ReportLearn about Optimization ScoreWith over 4 years working specifically on Google Ads, Brandon is an expert that knows how to translate complex topics into easy to understand lessons. He's worked with thousands of clients and understands a wide variety of business models. His courses are straight forward and are perfect for beginners as well as professionals. If you have any questions feel free to reach out.
